SessionM's mPLACES drives in-store traffic
Written by SessionM   
Wednesday, 18 December 2013
Consumers can now earn rewards by checking in to store locations, expanding the reach of SessionM's loyalty platform beyond mobile apps

BOSTON, Dec. 11, 2013 /PRNewswire/ -- SessionM, the mobile loyalty and rewards platform, today announced the availability of mPLACES, helping brands and retailers drive store traffic and purchases, by rewarding consumers for checking into specific locations.

Consumers can discover check-in opportunities within the hundreds of apps that use the company's loyalty program.  SessionM promotes targeted opportunities to consumers and when they successfully check-in to a location, they are rewarded with mPOINTS in addition to exclusive offers or rewards from participating brands and retailers. Specific check-in opportunities can be targeted based on consumer profiles, geo-location, or time of day.

"mPLACES marks the first step in our path to take our rewards experience beyond the mobile device and into the physical world.  For brands and retailers, we're proving we can influence consumer loyalty and shopping behavior with this innovative new approach to location-based advertising," said Bill Clifford, Chief Revenue Officer, SessionM.

In addition to driving people to brand and retail locations, mPLACES allows brands to seize the opportunity in real-time, engaging with the consumer beyond just a check-in to also include video ads, coupons, sweepstakes or other offerings. Consumers see an alert within any SessionM-enabled app to check-in to a nearby location.  Once the consumer's location is verified they earn mPOINTS for checking in and are immediately presented with the opportunity to watch a brand video, redeem a coupon or entering a sweepstakes while in the store, all to keep the brand top-of-mind throughout their shopping experience.

During the mPLACES soft launch in November, on one given day mobile users checked-in every 1.5 seconds across major retailers such as Target and BestBuy. Of these mPLACES users, 70% shared they made a purchase at the retailer at which they checked-in and 1 in 3 visited the store because of mPLACES prompted them to.

mPLACES marks the beginning of SessionM's mission to bring loyalty everywhere, by helping consumers have fun and feel rewarded for completing every day activities. Future plans include rewarding mobile users for store visitation frequency and shopping habits along with providing small business owners an efficient and easy solution to deploy their own loyalty programs.

About SessionM
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative mobile loyalty and advertising platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.