Ex-Google Analytics Team Looks to Save Main Street with Analytics for Brick and Mortar Stores
Written by Euclid   
Sunday, 06 January 2013
Announcing Euclid Zero, the First Zero-Hardware Solution for Real-World Shopper Analytics - Euclid dramatically reduces cost and hassle of measuring shopper behavior; now detects more than three billion events per day
PALO ALTO, Calif.Jan. 4, 2013 – Today Euclid, the leading retail analytics company, announces the launch of Euclid Zero, the first zero-hardware solution for real-world shopper analytics. With a single click, Euclid Zero gives retailers, malls and other venues the ability to measure in-store behavior using their existing wireless infrastructure from leading enterprise Wi-Fi providers Aerohive Networks, Aruba Networks, Fortinet and Xirrus. Euclid is also announcing that the company now analyzes three billion events per day on average.

Euclid Zero requires no dedicated sensors, costly in-store installation or complicated configuration. IT managers simply turn on the Euclid feature in their Wi-Fi management console. Once enabled, retailers can access actionable insights for improving shopper traffic, engagement, loyalty and revenue, all through an easy-to-use web-based dashboard. Retailers can use metrics like Engagement Rate, Visit Duration and Visit Frequency to optimize the performance of their marketing, merchandising and operations.

Unlike other services on the market, Euclid Zero measures the activity of all shoppers carrying a Wi-Fi enabled mobile device, without requiring them to connect to the in-store network or run a mobile app. To ensure shopper privacy, Euclid provides only aggregated, anonymous insights to its clients and provides an easy opt-out for anyone wishing to do so.

Dubbed “Google Analytics for the physical world,” Euclid launched in November 2011 with one goal: to help brick and mortar retailers use powerful analytics to compete more effectively with online competition. The company currently serves more than 30 leading apparel chains, quick-service restaurants, shopping malls and department stores. Since launching, Euclid has gone from detecting less than a million events per day to more than three billion on average.

"Combining Aruba’s best-in-class cloud management and enterprise-grade Wi-Fi solutions with Euclid Zero helps retailers take the guesswork out of gathering same-store, cross-store, and cross-channel customer metrics," Mike Tennefoss, Vice President of Strategic Partnerships, Aruba Networks. "These metrics help retailers enhance the shopping experience through tailored marketing programs and services for their customer base. Euclid Zero can be easily retrofitted to Aruba retail deployments - from small sites with a single Aruba Instant access point all the way to large multi-national chains with thousands of access points – making the most of existing capital investments.”

“Aerohive’s unique commitment to the cloud and true controller-less architecture gives retailers the ability to manage and report Wi-Fi usage securely from anywhere,” said Bill Hoppin, VP of Business Development, Aerohive Networks. “With the combined Aerohive and Euclid solution, retailers can now roll out enterprise-class Wi-Fi to multiple large or small locations in days versus months at typically 50 percent less cost, and use Euclid to finally look beyond traffic to understand what's truly engaging their customers.”

"Our wireless solutions for distributed enterprise, including retail and hospitality, are designed to address wireless PCI compliance needs and secure networks against multifaceted threats posed by the influx of mobile devices and applications," said Koroush Saraf, senior director of product management for Fortinet. "By integrating Euclid Zero into our wireless access points, our customers can go beyond protection to leverage their existing Fortinet FortiAP thin access points and FortiGate firewalls as sources of actionable shopper analytics."

"Convention centers, malls, and other large public venues are investing in connecting visitors and their tablets and smartphones with a reliable, high-performance wireless network," said Steven Wastie, Chief Marketing Officer at Xirrus. "With Euclid Zero, retailers and venue operators can deliver a fast and compelling connection to their customers and also provide valuable visitor analytics in a single package, eliminating the need for additional hardware to be deployed."

“Euclid Zero makes it dramatically easier to get the big picture about what’s happening in your stores,” said Will Smith, Euclid CEO. “We’re excited to give retailers a much faster and more convenient way to experience our breakthrough shopper analytics.”

Euclid Zero will be demoed live January 14 and 15 at the NRF BIG Show in New York City. Visit Euclid at Booth #2185 and our partners Aerohive (#2477), Aruba (#2052), and Fortinet (#C414).

To learn more about Euclid, visit euclidanalytics.com.

About Euclid Analytics
Euclid delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit euclidanalytics.com for more information.

About Aruba Networks, Inc.
Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company’s Mobile Virtual Enterprise (MOVE) architecture unifies wired and wireless network infrastructures into one seamless access solution for corporate headquarters, mobile business professionals, remote workers and guests. This unified approach to access networks enables IT organizations and users to securely address the Bring Your Own Device (BYOD) phenomenon, dramatically improving productivity and lowering capital and operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba athttp://www.arubanetworks.com . For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at http://community. arubanetworks.com.

About Aerohive Networks
People want to work anywhere; on any device, and IT needs to enable them -- without drowning in complexity or compromising on security, performance, reliability or cost. Aerohive's mission is to Simpli-Fi these enterprise access networks with a cloud-enabled, self-organizing, service-aware, identity-based infrastructure that includes innovative Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. The company's investors include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA) and Institutional Venture Partners (IVP). For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog or become a fan on our Facebook page.
About Fortinet
Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and a market leader in unified threat management (UTM). Our products and subscription services provide broad, integrated and high-performance protection against dynamic security threats while simplifying the IT security infrastructure. Our customers include enterprises, service providers and government entities worldwide, including the majority of the 2011 Fortune Global 100. Fortinet's flagship FortiGate product delivers ASIC-accelerated performance and integrates multiple layers of security designed to help protect against application and network threats. Fortinet's broad product line goes beyond UTM to help secure the extended enterprise - from endpoints, to the perimeter and the core, including databases and applications. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world.

About Xirrus, Inc.
Xirrus is the leading provider of high-performance wireless networks. Xirrus' Array-based solutions perform under the most demanding circumstances with wired-like reliability and superior security. The Xirrus wireless solutions provide a vital strategic business and IT infrastructure advantage to the education, healthcare, government and enterprise industries that depend on wireless to operate business-critical applications. Headquartered in Thousand Oaks, CA, Xirrus is a privately held company that designs and manufactures its products and solutions in the USA. For more information please visit:www.xirrus.com and follow us on Twitter: @Xirrus.

Trade names used in this document are or may be the property of their respective owners.