| MMA Announces the Smarties Award Winners |
| Written by MMA | |
| Friday, 05 October 2012 | |
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The Coca-Cola Company Nabs Top Honours as "Global Marketer of the Year" at the Smarties™ Gala
NEW YORK, Oct. 3, 2012 - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe. The gold, silver and bronze are awarded based on the best-in-class mobile marketing executions from agencies, marketers, and other mobile providers. The Smarties™ Gala is sponsored by InMobi, Mojiva and Voltari. Beyond the global awards, the Smarties™ also unveils the regional winners from North America."The staggering increase we have witnessed in the volume of submissions as well as the markets contributing is truly remarkable and indicative that mobile marketing is being embraced by the industry at large," said Greg Stuart, Global CEO of the Mobile Marketing Association. "The winners showcase pillars of innovation, creativity and bravery as the teams push the boundaries of mobile to connect with consumers like never before. They are raising the bar to a gold standard for all future mobile marketing executions." In addition to the global and regional Smarties™, the MMA recognizes marketers, agencies, publishers and researchers through the Industry Awards. The Coca-Cola Company was named "Global Marketer of the Year" for their commitment to advancing the mobile movement globally. The Smarties™ are the only global awards program dedicated exclusively to mobile marketing. The winners are selected from a competitive field of entrants, all of which showcase the potential and power of mobile as a practice. Brand Awareness Gold: The Coca-Cola Company and Movement London for "Move to the Beat" UK/EMEA Silver: WWF and Mobiento for "The Black Out Banner" Norway/EMEA Bronze: Dove Hair (Unilever Singapore Pte Ltd) and Mindshare Singapore for "Dove Hairfall Rescue Mobile Campaign Singapore/APAC Regional Winners: Lead Generation / Direct Response / Conversion Gold: OMO and BRANDTONE for "OMO Mobile Loyalty Program" South Africa/EMEA Silver: Little Brownie Baker and EachScape for "EachScape--Cookie Locator" USA/NA Regional Winners: Product / Services Launch Silver: Samsung and Affle for "A Tiled World" India/APAC Silver: Microsoft Corporation and iconmobile for "Windows Phone Demo Takeover" USA/NA Bronze: Land Rover and Wunderman for "Evoque iAd" USA/NA Regional Winners: Promotion Gold: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for "Chevy Game Time app" USA/NA Silver: Cornetto / Unilever and Rabarba for "Cornetto 'My Loveee' Summer 2012 Campaign" Turkey/EMEA Silver: Coca Cola and Ogilvy Brasil for "Happiness Refill" Brazil/LATAM Regional Winners: Relationship Building / CRM Gold: O2 and Cherry London for "O2 Priority Moments" UK/EMEA Silver: OMO and BRANDTONE for "OMO Mobile Loyalty Program" South Africa/EMEA Bronze: Coca Cola and Ogilvy Brasil for "Happiness Refill" Brazil/LATAM Regional Winners: Social Impact / Not For Profit Gold: Greenpeace and Must Mobile for "Greenpeace Arctic Defender" Argentina/LATAM Silver: Prezence Digital / Nelson Mandela Foundation and Prezence Digital for "Mandela Story" South Africa/EMEA Bronze: WWF and Mobiento for "The Black Out Banner" Norway/EMEA Regional Winners: Cross Media Integration Gold: Nike+ and R/GA for "Nike+ FuelBand" USA/NA Silver: The Coca-Cola Company and Movement London for "Move to the Beat" UK/EMEA Bronze: Bravo Digital Media for "Top Chef Season 9 - Last Chance Kitchen" USA/NA Regional Winners: Cross Mobile Integration Silver: Hennessy and one50one for "one50one Hennessy Kaws Mobile Campaign" USA/NA Regional Winners: Tablet Campaign Gold: Land Rover and Wunderman for "Evoque iAd" USA/NA Bronze: Infiniti Canada and Olive Media for "Infiniti JX Tablet Campaign" Canada/NA Regional Winners: Mobile Website Gold: Daimler AG/Mercedes-Benz and Jung von Matt AG for "Mercedes-Benz, The Friendly Brand Takeover" Germany/EMEA Silver: Kia Motors and Ansible Mobile for "Kia Motors Mobile & Tablet Sites" USA/NA Bronze: Ford Motor Company and Velti for "Ford Mobile Optimized website" USA/NA Regional Winners: In-App Advertising - Gaming or Other Silver: Intel and Ansible and OMD for "Intel The Escape iAd" USA/NA Bronze: Land Rover and Wunderman for "Evoque iAd" USA/NA Bronze: Dunkin' Donuts and Hill Holliday for "Dunkin' Donuts Iced Coffee Creator" USA/NA Regional Winners: Use of Mobile Social Media Gold: BOS Ice Tea and COW Africa for "Bev - Twitter activated vending machine" South Africa/EMEA Bronze: Molson Coors and Olson for "Coors Light Iced T" USA/NA Regional Winners: Messaging Gold: OMO and BRANDTONE for "OMO Mobile Loyalty Program" South Africa/EMEA Silver: International Union of Painters and Allied Trades and Revolution Messaging for "International Union of Painters and Allied Trades Mobile Job Alerts" USA/NA Bronze: DoSomething.org and Mobile Commons for "The Pregnancy Text" USA/NA Regional Winners: Video / Rich Media Gold: Land Rover and Wunderman for "Evoque Launch" USA/NA Silver: Intel and OMD and Ansible for "Intel iAd" USA/NA Silver: WWF and Mobiento for "The Black Out Banner" Norway/EMEA Bronze: HP and PHD for "HP iAd Enabling Tech Video/RM" USA/NA Regional Winners: Location Based Gold: Showtime and OMD for "Showtime Franchise Fan Cave Catch" USA/NA Silver: Victory Motorcycles and The Integer Group for "Victory Motorcycles: Ride One You'll Own One" USA/NA Bronze: Royal Challengers Bangalore and TELiBrahma Convergent Communications for "Fan following is writing on the wall" India/APAC Regional Winners: mCommerce Gold: Google and R/GA for "Google Wallet" USA/NA Silver: Glamour and SpyderLynk for "Glamour Magazine Mobile Commerce Issue Powered by SpyderLynk" USA/NA Bronze: T.G.I. Friday's and The Richards Group/Click Here, Inc. for "T.G.I. Friday's – Mobile App" USA/NA Regional Winners: Innovation Gold: Nike+ and R/GA for "Nike+ FuelBand" USA/NA Silver: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for "Chevy Game Time app" USA/NA Regional Winners: Mobile App Gold: Johnson & Johnson / Band-Aid and JWT New York for "Band-Aid Magic Vision" USA/NA Silver: Nike+ and R/GA for "Nike+ FuelBand" USA/NA Bronze: Condé Nast and Mobile Dreams Factory for "Glamour Book" Spain/EMEA Regional Winners: Global Mobile Campaign Orange: The Coca-Cola Company and Movement London for "Move to the Beat" Gold: Kia Motors and Innocean Worldwide for "Kia Motors Euro 2012 Campaign" Best in Show Orange: The Coca-Cola Company and Movement London for "Move to the Beat" Industry Awards Global Enabling Technology Company of the Year in Mobile Marketing: Urban Airship Global Operator of the Year in Mobile Marketing: Turkcell Global Researcher of Year in Mobile Marketing: InMobi Global Publisher/Media Company of the Year in Mobile Marketing: Pandora Global Agency of the Year in Mobile Marketing: Mindshare/Maxus Global Marketer of the Year in Mobile Marketing: The Coca-Cola Company For more information on the Smarties™ Gala, the shortlist and winners visit: www.mmaglobal.com/smartiesgallery2012 About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
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