| White label mobile commerce solution touted as real game changer in mobile payments |
| Written by SCCP Payment Services Holdings | |
| Thursday, 27 September 2012 | |
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A bellwether for the future of mobile payment solutions worldwide, Singapore-based SCCP group signals its strength with the launch of the world’s first end-to-end mPOS solution in Asia; global push to the United States, Europe and the Americas underway with SwiffPay New York, NY 27 September, 2012 – This week Asia was the site for the world’s first complete live implementation of an end-to-end, secure mobile point of sale (mPOS) solution provided by Swiff, the global innovator of secure mobile commerce solutions.The partnership between the Swiff platform and Thailand’s leading consumer finance bank, Bank of Ayudhya (BAY), will allow the latter to provide its customers with new retail opportunities made possible by the flexibility and low cost of Mobile POS.Swiff is developing bank partnerships in the United States and across the Americas from its offices in California and New York. “This is an exciting time for the payment industry, with technology being the bedrock for enhanced mobility, payments, convenience and productivity improvements. Swiff is the preferred partner for banks who will benefit from the flexibility and convenience of the mPOS solution,” said Jerome Cle, CEO and Founder of SCCP Group. “We empower banks worldwide with technologies that enable truly secure mobile strategies solutions that support customer acquisition and retention, allowing them to stay competitive in the m-commerce revolution,” added Cle. Unlike other mobile payment companies, Swiff is not a payment aggregator and is a technology provider and partner to the banking and financial industry. Through Swiff’s innovative and unique technology, banks have the tools to roll out mobile strategies that enable bank-level secured, authenticated transactions. Swiff’s mobile platform is embedded with a Multi-Factor Authentication application that has the ability to track the mobile device, the staff who authorised the transaction, and identify the location where the payment was transacted. This enables the quick identification of any possible fraudulent use of the credit card, and promises an extremely high level of security for safe and secure card transactions. “Our strongest differentiator lies in our ability to seamlessly integrate into any acquiring bank, allowing the bank to rapidly provide an mPOS service to existing and new merchants. On the commercial front, we are opening doors for banks to achieve a richer level of engagement with their customers. Increasingly, people are changing their payment habits and are more willing to use cashless systems through mobile devices to do banking, money transfer, and commerce activities,” said Erik Holst-Roness, Executive Vice-President of SCCP Group.More information can be found at www.goswiff.com.- Ends - |