The MMA (Mobile Marketing Association) today announced its all-star line-up of global marketers and advertisers that comprise the jury panel for The Smarties™ 2012, the world’s only global mobile marketing awards competition. 

New York, (July 17, 2012) — Now in its eighth year, The Smarties recognizes and celebrates outstanding achievement within the mobile marketing industry, featuring awards for nearly 30 separate mobile marketing categories. To accommodate agency schedules, the award submission deadline has been extended until July 30.

Submission Deadline Extended Until July 30

The Smarties 2012 Jury Panel includes:

Juan Adlercreutz, Interactive Marketing Director Latin America, The Coca-Cola Company
Stephanie Bodinat, Global Mobile and Social Expert, Adidas
Simon Bond, Chief Marketing Officer, BBDO & Proximity Worldwide
Melanie Clancy, Head, Content, TBWA\RAAD Digital Arts
Jon Cook, CEO & President, VML
Guilherme Gomide, CEO, Casa (JWT Group Latam)
Rob Griffin; Executive VP and Global Director, Product Development, Havas Digital
Louis Jones, CEO, Maxus North America
Jeffrey Hayzlett, Bestselling Author, Global Business Celebrity & Sometime Cowboy
Andrew Knott, VP, Digital, APMEA, McDonald’s
Steffen Krabbenhoft, Mobile Director, MediaCom
Doug Moore, VP, Advertising & Media, General Mills, Inc.
Scott Prindle, Partner / Chief Digital Officer, Made Movement
Daniel Rosen, CEO, EMEA, Joule
Natalya Seals, Brand Manager, P&G Global eCommerce, Digital and Mobile Innovation
Eric Siebert, VP, Global Digital Marketing, Samsung Electronics
Ashutosh Srivastava, CEO Asia Pacific, MindShare
Tina Unterlaender, Account Director, AKQA Mobile
Eric Weisberg, Executive Creative Director, JWT New York

“It’s no small task to review hundreds of examples of the best creative work in mobile, and we are so grateful to our judges for their time and energy,” said Greg Stuart, CEO, MMA. “It’s amazing to see how the body of work improves exponentially year over year and the Smarties aren’t just an awards show, but also a benchmark for the endless possibilities for innovation and creativity afforded by mobile marketing.”

The Smarties is the only global mobile awards program, with campaigns evaluated on their success in achieving core marketing objectives in categories such as Brand Awareness, Promotion and Social Impact. Judges will also examine how each campaign leveraged different mobile channels from SMS to apps to tablets.

Perhaps most coveted will be the Industry Awards, when judges will choose the Global Agency of the Year in Mobile and the best Global Mobile Campaign, among other top honors. Last year’s big winner for Overall Excellence was Old Navy and Crispin Porter & Bogusky for their Old Navy Records music campaign, which featured a partnership with the music discovery mobile app Shazam and can be viewed here [Link: http://rockymountaintech.org/oldnavy_oldnavyrecordsinteractive.html].

The Smarties winners will be announced and celebrated at the gala awards ceremony in New York City on Wednesday, October 3, 2012 during MMA’s Advertising Week event.

For more information on the Smarties, please visit http://www.mmaglobal.com/events/the-smarties/2012/overview.

About the Mobile Marketing Association (MMA)

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel. MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe, Latin America and Asia Pacific. For more information, please visit www.mmaglobal.com.