SAN FRANCISCO & LA JOLLA, Calif.--  "Event's first-ever SMS Promo"   

ILoop Mobile Inc., the leader in U.S. premium text messaging applications and subscriptions services, announces Gold sponsorship level participation at DEMOmobile(R) 2004, the tech industry's most elite hands-on event, and the launch of the conference's first-ever, real-time DEMOmobile(R) Mania Quiz Game.

"ILoop Mobile is pleased to produce the first, conference-wide DEMOmobile(R) text messaging promo that gives event attendees the opportunity to win instant prizes via their cell phone by text messaging," says Michael Becker, President and COO, ILoop Mobile. "The DEMOmobile(R) Mania Quiz Game is a great opportunity to see the power of text messaging in action, highlight the 35 launch companies and peek into the technology innovations using the latest in 1 to 1 customer relationship marketing techniques demonstrated by ILoop Mobile's proprietary technology," Becker explains.

According to executive producer Chris Shipley, hundreds of companies from around the world vie for the chance to launch at the event. DEMOmobile(R) has the reputation as the event that consistently identifies technologies today that will be ubiquitous tomorrow. "The growth of text-messaging world-wide is crucial to the future of mobile communication. That's why I'm delighted to partner with ILoop Mobile for this real-time demonstration of their technology," Shipley says.

Text messaging is just now gaining momentum in the United States. Worldwide roughly 580 billion text message will be sent around the world in 2004 versus 10 billion in the United States. But the United States is quickly catching on with programs like DEMOmobile Mania 2004 or ILoop Mobile's most recent "Athens 2004 On Your Cell" and its upcoming College Football and NFL on your cell programs. ILoop Mobile has a number of applications and services specifically suited for in event, sports, and entertainment verticals.

To participate in DEMOmobile 2004 Mania, attendees text message an exhibitor's quiz code to the number 63459, multiple-choice questions are then sent to the entrant who chooses a, b or c options. Entrants are immediately informed if they selected the correct answer and all correct answers are eligible for Instant Win prizes and entered into the grand-prize drawings. One-in-ten correct answers wins an Instant Prize. Entrants are encouraged to play all 50 questions, completing each question before starting another. To play on the web, go to www.demomobile.com, and complete the entry form, the quiz will then be delivered to your cell phone. Participants who don't have an SMS-enabled phone, go to www.demomobile.com to play online. Only DEMOmobile(R) attendees who play via SMS are eligible to win the instant prizes, each correct answer via SMS or web survey is a separate entry for grand prizes which are passes to DEMO 2005.

To find out more about how the Premium SMS (short message service) promotion was organized and how it will work for your firm, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About ILoop Mobile

ILoop Mobile is the leading provider of interactive mobile marketing, information and entertainment applications and services in the United States. In addition to offering a wide array of private label premium SMS programs, ILoop Mobile gives brands, content owners and marketing agencies access to its mobile marketing technology so that they can run their own programs. With ILoop Mobile's Marketing Manager and Echo Platform, marketers deploy network-approved marketing campaigns in a matter of minutes. This includes quizzes, lotteries, sweepstakes, polls, loyalty, mobile commerce, dating and related community campaigns and subscription services. ILoop Mobile is headquartered in San Francisco and sits on the board of the Mobile Marketing Association (www.mmglobal.com). Find out more about ILoop Mobile's private label programs at www.ishopmobile.com and its applications and services at www.iloopmobile.com.
 
Contacts 
 
  
 ILoop Mobile Inc.
Michael Becker, 415-503-4318 (Press)
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DEMOmobile(R) 2004
Becky Sniffen
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Carla Thompson
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