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IRVINE, Calif. & MARINA DEL REY, Calif - Strategic Alliance to Provide
Next Generation Wireless Solutions to the Marketplace
Day Software (SWX:DAYN) and WireJack(R) today announced a strategic partnership
to develop a next generation mobile content platform for WireJack's global entertainment
and marketing applications. This platform will be the distribution mechanism for
delivering content and services to mobile carriers across the world.
WireJack, a mobile lifestyle and entertainment company, develops, publishes and
markets content products and services for the BREW, Symbian and J2ME mobile applications.
Currently, WireJack has developed mobile applications for world-class companies
such as Verizon, Alltel, US Cellular, Midwest Wireless and Bell South International.
In combination with Day's global content management framework that has an open
J2EE architecture, and boasts flexibility and scalability, WireJack will be able
to scale their applications with their future growth plans.
"Day and WireJack will provide a unique and compelling mobile solution for today's
dynamic business environment," said Chris Stark, SVP Americas of Day. "Now, companies
can truly assess their needs and deploy a solution that can grow as they grow
-- Day and WireJack together can help companies save valuable time and money."
The first joint project with WireJack and Day is to deliver a solution for Athletes
First, one of the top pro-sports agencies, to create AF Sports(TM). This solution
will offer "front row seats to the hottest professional football action" on mobile
phones. Content highlights include player photo diaries, insider SMS news alerts,
wireless fantasy football league, sports trivia, stat tracker and more.
"WireJack is an entertainment company that emphasizes creativity, brand extension
and the needs of the end user," said Shawn Marie Swarengin, president of WireJack.
"By partnering with Day, we'll deliver real value to our clients enabling them
to deploy a mobile content platform that truly delivers on its promises."
About Day (www.day.com)
Day is a leading provider of integrated content, portal and digital asset management
software. Day's technology Communique offers a comprehensive, rapidly deployable
framework to unify and manage all digital business data, systems, applications
and processes through the Web. Communique's content-centric architecture, and
its innovative ContentBus, turns the entire business into a virtual repository,
bringing together content from any system, regardless of location, language or
platform.
Day is an international company, founded in 1993, and listed on the Swiss Stock
Exchange New Market (SWX:DAYN) since April 2000. Day's customers are some of the
largest global corporations and include Audi, DaimlerChrysler, Deutsche Post World
Net, General Electric, Intercontinental Hotels Group, McDonald's, UBS and Volkswagen.
About WireJack (www.wirejack.com)
WireJack is a mobile lifestyle entertainment and marketing company that develops,
publishes and markets mobile content products and services. Through its mobile
content network, WireJack has created an innovative content infrastructure focused
on assisting major brands, entertainment studios, sports properties and mobile
operators to capitalize on large revenue streams, increase average revenue per
customer and maintain brand loyalty by providing engaging mobile properties and
white label products. Privately funded, WireJack was founded in 2003, and has
offices in Marina Del Rey, Newport Beach, Calif. and Phoenix. For more information,
contact Shawn Marie Swarengin at 310-566-5676 or visit www.wirejack.com.
Note to Editors: QUALCOMM is a registered trademark of QUALCOMM Inc. BREW and
Binary Runtime Environment for Wireless are trademarks of QUALCOMM Inc. All other
trademarks are property of their respective owners.
Contacts
Day Software AG, Basel, Switzerland
Daniel Heck, +41 61 226 55 85
+49 160 71 55 923 (mobile)
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or
WireJack
Spencer Moore, 415-317-7100
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