Singapore, November, 22nd, 2004 - PurpleAce, a pioneer of mobile content discovery solutions, today announced that it has become a member of Forum Nokia PRO, a program that provides advanced technical, business development and marketing support to select mobile software companies.

As a member of Forum Nokia PRO, PurpleAce has the opportunity to further strengthen its relationship with Nokia, gain early access to Nokia technology and take advantage of specialized service and support provided by Nokia to help PurpleAce stand out in the marketplace.

A new program started by Nokia this year, Forum Nokia PRO provides specialized support for advanced developer companies creating the next generation of software based on the Series 40, Series 60 and Series 90 Developer Platforms from Nokia. A select number of companies worldwide who demonstrate industry leadership are chosen as Forum Nokia PRO members. By becoming a Forum Nokia PRO member, PurpleAce ensures the close integration of its software with Nokia's devices and benefits from Nokia's extensive worldwide software distribution channels.

Member companies are also invited to participate in valuable co-marketing activities with Nokia. These can include opportunities to demonstrate applications in Nokia's booth at industry events and inclusion in Nokia-published software catalogs, distributed to mobile network operators and content aggregators worldwide.

Scott Sproule, CEO, PurpleAce, said "We are delighted to join Forum Nokia PRO which will help to extend our reach and visibility throughout the mobile value-chain and thus ensure that content discovery becomes a top agenda item. "

PurpleAce's solutions, which have been deployed with operators and content providers, turn the mobile content distribution model 180 degrees by enabling the consumer to recommend content to family, friends and colleagues and rewarding them for it. By linking a dynamic personalisation engine, Ripple Premium tracks and profiles the viral chain of content distribution so that consumers are automatically presented with relevant content (ringtones, games, services, blogs, photos) based on their own, or their community of friends' past buying behaviour. With no effort from the content seller or the consumer, content and services relevant to each individual are dynamically highlighted.

About Forum Nokia
Nokia's global developer community, Forum Nokia, connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises.

About Nokia
Nokia is the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia is dedicated to enhancing people's lives and productivity by providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses. Nokia is a broadly held company with listings on five major exchanges. More information is available at www.nokia.com.

About PurpleAce
Founded in 2002, PurpleAce is pioneering 'social networking' based content discovery solutions. Firmly established in Asia and Europe, PurpleAce offers its award-winning solutions to MNOs, content providers and handset manufacturers.

PurpleAce's solutions make mobile data services more usable and relevant to consumers, by enabling them to discover, archive and share content with each other. This in turn develops a strong and loyal customer base, which is active and ultimately spends more on data services.

About Ripple Premium
Ripple Premium serves up a personalized selection of content to each subscriber and enables them to pass on content purchases to friends in a copyright-protected environment. A built-in loyalty program provides incentives to share content with their friends by tracking and rewarding people along the value chain. When new content is introduced, Ripple identifies the subscribers that are most likely to make recommendations, and promotes content to them based on their purchases and those of their social network.

About Ripple Publish
Consumers tend to generate content (photos, videos, blogs) that is of interest to other consumers. There is however no effective way to bring other consumers to this user-generated content. Ripple Publish enables subscribers to publish and monetize content they create. Other subscribers can view published content, recommend content to their friends, and receive personalized suggestions on what content to look at. This ensures that even user-generated content is actively consumed, and that content creators are rewarded for it, thereby encouraging a truly dynamic and loyal subscriber base.

PurpleAce is a SMAC (Siemens Mobile Acceleration) investee.