WILMINGTON, Delaware, October 20 -    - Current Play-for-Fun Casino Applications to be Followed by Play-for-Real Services

    Zone4Play, Inc. (OTCBB: ZFPI), a leading developer and provider of
multi-platform interactive game applications and solutions, announced today
the launch of play-for-fun casino applications on mobile services offered by
Sony-Ericsson, O2 and Orange IL. They will be available on over 40
cutting-edge mobile devices produced by Nokia, Motorola, Siemens,
Sony-Ericsson and Sharp.
    The applications, which feature Zone4Play's award winning graphics,
sounds and game logic, are off-line downloadable games, developed in J2ME
technology, as well as on-line WAP versions.
    In the first implementation of Zone4Play's mobile application on a
handset manufacturer's distribution channel, users of Sony-Ericsson handhelds
in the UK access the games through the Sony Fun Web-site. The Java
applications are available using Orange IL. The WAP applications are
available for O2 customers in the UK.
    Additionally, Zone4Play soon expects to launch a fully networked solution
enabling mobile play-for-real services such as fixed-odds games, skill games
and multi-player games. The online J2ME applications are all "Network Aware",
enabling Zone4Play to offer the end-user a true gaming experience. These
applications offer the end-user head-2-head games, leader boards and
tournaments which encourage a sense of community, while providing operators
with full tracking and provisioning capabilities. Most important, they will
generate increased air time revenue.
    Over the past years, Zone4Play's games also have been released for
distribution through selected distributors such as AirG and Power- By-Hand
and are available using mobile services offered by Hutchison HK, Mobistar BE,
Telecom NZ, Smart, Dialog, India Times, and AT&T US among others
    "The broad success of games we have developed strengthens our confidence
in Zone4Play's cross platform development," said Gil Arbel, Zone4Play's VP
Business Development. "Once developed, our games use our platform adaptation
libraries so they can be rapidly adapted to any distribution channel
available, may it be Java, WAP over Mobile, and driverse middleware on iTV."
    About Zone4Play Inc.
    Zone4Play Inc. (http://www.zone4play.com) develops interactive game technology
that provides an end-to-end solution, allowing service providers to deliver
games to their subscribers over multiple network platforms such as
interactive TV, wireless networks and the Internet, internally run, by the
provider, or accessed from Zone4play hosted environment.
    Zone4Play is listed on OTCBB and trades under the symbol ZFPI.OB.
    Safe Harbor
    This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on the current
expectations of the management of Zone4Play only, and are subject to a number
of factors and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, which could cause the actual results or
performance of Zone4Play to differ materially from those contemplated in such
forward-looking statements. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.
    This press release and other releases are available on http://www.zone4play.com
and http://www.portfoliopr.com.

    CONTACTS:
    Zone4Play
    Idan Miller
    VP Marketing & Sales
    +1-646-432-5586
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