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LightSurf PictureMail, VideoMail and Premium Content Services now Available for
Mobile Virtual Network Operators
SANTA CRUZ, Calif.-- Oct. 20, 2004--LightSurf Technologies, Inc., the global
leader in open standards multimedia messaging and interoperability solutions,
announced today the immediate availability of the upgraded LightSurf MMS Solutions
and Services Suite, now supporting the unique requirements of the highly successful
MVNO business model. LightSurf offers award-winning PictureMail and VideoMail
along with a variety of other revenue-generating MMS applications that raise ARPU
while reducing churn in a completely hosted and managed solution that is designed
for rapid deployment, lower total cost of ownership, and seamless integration
with the MVNO's other network services.
MVNOs offer a branded suite of wireless services that leverage excess capacity
of existing carrier infrastructure. While the basic voice and data networks are
used, the MVNO offers its own unique brand, services, and marketing strategy to
subscribers, often focusing on a specific target market. MVNOs rely heavily on
a strategy that avoids large capital investments and long development cycles,
allowing them to react quickly to market conditions and achieve profitability
through low costs. LightSurf's outsourced MMS solutions and services are a perfect
complement to the MVNO business model that ensure quick time-to-market and lower
total cost of ownership.
In addition to LightSurf's turnkey PictureMail, VideoMail, and Premium Content
Delivery Services, the MMS Solutions and Services Suite for MVNOs provides comprehensive
end-to-end branding from the handset to the Web site, allowing the MVNO to leverage
brand equity and fully integrate these new services into their brand strategy.
LightSurf's MMS Solutions and Services Suite for MVNOs is deployed commercially
with leading wireless MVNOs.
LightSurf's MMS Solutions and Services Suite for MVNOs is built on open standards
with full support for both MMS and non-MMS multimedia services, and for all types
of mobile data networks. In addition to full support for 3GPP, 3GPP2, and OMA
standards, LightSurf's outsourced solutions are commercially proven to be reliable,
secure, and scalable to support the MVNO's growth.
"LightSurf's expertise in developing and deploying high availability, mission-critical
hosted and managed messaging services, is the perfect complement to the MVNO business
model," said Andy Seybold, founder of Outlook 4Mobility. "This approach allows
the MVNO to continue to focus on marketing and selling to subscribers, while LightSurf
provides all the complex infrastructure and services in a completely outsourced
environment."
"LightSurf's MMS Solutions and Services Suite for MVNOs was designed to be the
perfect complement to the MVNO's other mobile services," said Philippe Kahn, CEO
of LightSurf Technologies, Inc. "LightSurf provides the MVNO with everything needed
to drive messaging revenues while increasing customer satisfaction through exciting
new MMS services in a completely outsourced package."
Key Features:
-- Turn-key PictureMail, VideoMail and mobile multimedia solutions
-- Cost-effective Hosted and Managed Service Model
-- Customized Branding for Web, Handset, Album and e-mail Experience
-- Seamless Integration with MVNO Network Services
-- Carrier-grade Reliability, Maximum scalability and Flexibility
-- Rapid Deployment
Key Benefits for MVNOs:
-- Award-Winning Services Increase ARPU and Reduce Churn
-- Reduce Time-to-Market for Enhanced Mobile Services
-- Flexibility Supports Seamless, Integrated Marketing and Brand Strategy
-- Outsourced Services Perfectly Matched to MVNO Business Model
-- 100% compatible with existing MVNO infrastructure
About LightSurf Technologies, Inc.
LightSurf is the global leader in Open Standards MMS, Picture and Video Messaging,
and Interoperability solutions supporting all mobile devices and wireless networks.
LightSurf's open-standards-based services are currently deployed worldwide with
partners including Bell Canada (TSX:BCE-T), Eastman Kodak (NYSE:EK), Iusacell
(BVM:CEL; NYSE:CEL), LG International Corp. (KSE:6657.KS), Qualcomm (Nasdaq:QCOM),
Microsoft (Nasdaq:MSFT), mmO2 plc (LSE:OOM), Motorola (NYSE:MOT), Nokia (NYSE:NOK),
Rogers Wireless (TSX:RCM.B; NYSE:RCN), Samsung Electronics (KSE:05930), Sanyo
(Nasdaq:SANYY), Sprint (NYSE:FON), Telecom New Zealand (NZSE:TEL; NYSE:NZT) and
Toshiba (TSE:6502). Founded in 1998 by industry visionary Philippe Kahn, LightSurf
is a privately-held company headquartered in Santa Cruz, Calif.
Contacts
LightSurf Technologies, Inc.
Dave Kumec, 831-469-1850
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