Market- leading U.S. based firm celebrates its 3rd year of business and record number of annual deployments with a special event on Sunday, October 24th at CTIA conference in San Francisco, CA

(San Francisco, CA) – From after-hours clubs, to bands, to brands, and now a major U.S. election, the evolution of the quirky and innovative shop known as ipsh has evolved into one of the major players in the mobile marketing industry in the United States. In celebration of its 300th campaign, the company will host its third anniversary party at a special Sunday event at 111 Minna Gallery in downtown San Francisco during the CTIA IT and Entertainment Conference.

The SF-based technology-marketing firm began its implementation by notifying tastemakers in urban areas of special events that occurred after the normal hours of business for many nightclubs and bars across New York and San Francisco.

After attracting the attention of Universal Music Group, ipsh developed the first-ever mobile marketing campaign for a U.S. record label for the artist Nelly. The campaign was widely hailed as one of the most successful U.S. implementations, as it enabled Nelly to move from #11 to #3 on popular music request program, 106th and Park on BET.

Since then ipsh has enabled over 100 mobile music campaigns including Alanis Morisette (Maverick), Alicia Keys (J), Avril Lavigne (Arista), Beenieman (Virgin), Brandy (Atlantic), Britney Spears (Jive), Busta Rhymes (J), The Calling (RCA), Darkness (Atlantic), Godsmack (Universal), Greenday (Reprise), Hoobastank (Island), Jay Z (Roc-A-Fella), Jewel (Atlantic), Jojo (Blackground) LL Cool J (Def Jam), Lloyd (Def Jam), Madonna (Warner Bros.), MAE (Tooth and Nail), Pitbull (TVT), Radiohead (Capitol/EMI), Ruben Studdard (J), Story of the Year  (Maverick), Wyclef (BMG), X-cutioners (Columbia), and Young Gunz (Def Jam).

“I believe the secret to ipsh’s success in the mobile marketing derives from a solid technical offerings, statistical analysis, and understanding of the youth market,” states Aaron Foreman VP of New Media for Geffen Records, an ipsh client. “ipsh has followed a path taken by many successful rap entrepreneurs by being able to parlay an understanding of consumer music taste and applying this to traditional consumer markets and brands.”

In 2003, ipsh expanded its consumer brand division and has since worked with clients such as Dunkin Donuts, Budweiser, Kelloggs, and Starburst, to name a few.

Now the firm is delivering a new solution in the music, consumer packaged goods, film, and even political verticals. ipsh! Push, which gives client access to double-opt in database of 4MM subscribers with granular demographic/psychographic targeting, may now be enfolded into client packages that already include innovative features such as ipsh! Messenger, ipsh! P2P, and ipsh! Interactive. Warner Brother’s is the first customer to implement the technology for its new movie ‘Polar Express’ starring Tom Hanks.

“America has accepted that mobile marketing is a crucial element to an overall effective outreach program. To master the mobile consumer experience is like chasing the sun, we travel a never-ending pursuit and enjoy the journey,” states ipsh! President Nihal Mehta.

For more information on ipsh’s CTIA event, or to RSVP, please contact: Vijay S. Chattha / VSC Consulting / This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / 415-305-6041

Please note: Some of Ipsh’s tier-1 political clients prefer to remain anonymous until after the November 2nd general election.