Three Tracks Focus on Enterprise, Entertainment and Emerging Opportunities in Wireless

WASHINGTON --Oct. 5, 2004--Today, CTIA- The Wireless Association(TM) announced the speakers and session details for three educational tracks scheduled at CTIA WIRELESS I.T. & Entertainment 2004, October 25-27, 2004 in San Francisco. Attendees to the CTIA educational tracks will discover a broad array of topics examining all aspects of wireless adoption with commentary from executive-level industry speakers and focus on enterprise, entertainment and emerging opportunities in wireless.

"Whether you are looking to integrate wireless to save your business time and money or you're trying to get a jump on the future of entertainment content and applications, you can find the information and connections you need at CTIA WIRELESS I.T. & Entertainment 2004," said Steve Largent, President & CEO of CTIA. "This show is the best place to gain an intense level of mobile data education, hear from the most elite industry executives and uncover the latest and greatest technologies available."

Sessions and speakers for the CTIA WIRELESS I.T. & Entertainment 2004 educational tracks will include:

Device Decisions and Management Oct. 25, 2004 from 1:00 PM to 2:30 PM
Room Number: 3001
Supporting a mobile workforce can require deploying a wide range of
and hardware. And while wireless devices have become vital
productivity tools for individuals, most wireless devices are not yet
an integral part of the enterprise IT environment for a variety of
reasons. Still, devices are proliferating within the enterprise, as
they are among individuals, and IT managers are facing a host of
issues: How do you choose the "right" device for the job? Do you take
a task-based or application-based approach? How much flexibility and
functionality do users need? How often will IT have to revisit device
decisions? How do you manage upgrades? Security? Inventory? In this
session, learn how to choose and manage the right tool for the job in
the fast-changing world of wireless devices.

Moderator: Derek Kerton - Principal, The Kerton Group
Speakers:
Nikhil Deshpande - Director, Business Development, Systems Technology
Lab, Corporate Technology Group, Intel
Thomas M. Erskine - Vice President, Product Development and Marketing,
bcgi
Dale Gonzalez - Chief Technology Officer, Air2Web
Laurie Lamberth - Director, Business Development, Nextel
Communications
Dan Schieler - Vice President Sales, Americas and Worldwide OEM,
Sierra Wireless, Inc.
Ken Wirt - Senior Vice President Worldwide Marketing, palmOne

Enterprise Mobility Workshop Oct. 25, 2004 from 1:00 PM to 4:30 PM
Room Number: 3002/3004
This workshop will address the challenges and opportunities associated
with the development and deployment of wireless data solutions within
the Enterprise. Target attendees will be enterprise IT professionals
and enterprise-grade applications developers either considering or
already actively deploying wireless solutions within their
enterprises. The workshops will address: Trends in Productivity
Applications, Wireless Networks Technology Roadmap, Device Technology
Roadmap, Application Development Environments, Integration &
Implementation Issues, and Security.

Moderator: Steve Brumer - President and Chief Executive Officer,
Wireless Rain
Speakers:
Erik Anderlind - Distinguished Member of Technical Staff, Lucent
Technologies
Jim Clary - President and Co-founder, MI Corporation
Mike Coop - Vice President, Field Operations, Cranite Systems
Christopher Couper - Chief Technology Officer, IBM
John Dolan - Vice President, Mobile Strategy, Oracle Corporation
Bruce Jackson - President, EMSAT
Brian Modoff - Managing Director, Deutsche Bank
Andy Seybold - President, Outlook 4Mobility
Chris Tyburski - Chief Technology Officer and Vice President, Product
Development, AppForge, Inc.
Roberta Wiggins - Research Fellow, The Yankee Group
Andrew Willett - Senior Vice President, NetMotion Wireless

Emerging Technologies in Wireless Oct. 25, 2004 from 3:00 PM to 4:30
PM Room Number: 3001
An overview of the various technologies that are making inroads into
the wireless landscape, both complementary and disruptive, and find
out what impact they will have on enterprise wireless investment
decisions. Examples of technologies that will be discussed include
Wi-Fi, WiMax, RFID, PTT, mesh networks, ZigBee, VoIP, IPv6, WLAN-WWAN
convergence and more.

Moderator: Kirk Parsons - Senior Director, Wireless Services, J.D.
Power and Associates
Speakers:
Ronny Haraldsvik - Vice President, Global Communications and
Marketing, Flarion Technologies
Dean Knuth - National Manager, Wireless Solutions, Northrop Grumman
Mission Systems
Clint McClellan - Senior Director, Marketing, QUALCOMM
Alan Pritchard - Vice President, UMTS / GSM, Nortel Networks
Carsten Tilm - Director, Wireless Connectivity Operations, Freescale
Semiconductor
Gene Wang - Chairman and Chief Executive Officer, Bitfone

Wireless Solutions Workshop Oct. 26, 2004 from 1:00 PM to 2:30 PM
Room Number: 3001
What solutions can I implement today? This workshop utilizes a series
of presentations detailing real-life implementations of wireless
enterprise-grade solutions that can be deployed today in a wide range
of areas.

Moderator: Mark Keeley - Managing Partner, Telecom/High Tech Practice,
DiamondCluster International
Speakers:
Jud Bowman - Chief Operating Officer, PowerByHand, Inc.
Saul Kato - Chief Executive Officer, WideRay Corporation
Christian Kotscher - Solutions Executive, Global Wireless eBusiness,
IBM
Martyn Mallick - Unwired Solutions Evangelist, iAnywhere Solutions, A
Sybase Company
Robert Smith - President and Chief Executive Officer, Aligo, Inc.
Scott A. Stone - Chief Operating Officer, Padcom, Inc.

Identifying ROI in Wireless Implementations Oct. 26, 2004 from 3:00 PM
to 4:30 PM Room Number: 3001
In what way and by how much can the deployment of wireless wide area
connectivity contribute to a company's bottom line? How can wireless
deployments maximize the productivity of workers on the road? How can
you minimize the costs and employee hours required to deploy and
support mobile solutions? What frameworks and methods are available
for estimating the costs and savings? This panel will take a hard look
at the issues surrounding the calculation of wireless ROI, including
some real world examples from IT professionals who have rolled out
wireless systems.

Moderator: Bob Egan - President, Mobile Competency
Speakers:
Rajeev Chand - Senior Equity Analyst, Wireless, Rutberg & Co.
Rob Kermode - General Manager, Sprint Managed Mobility Services,
Sprint
Leonard Loventhal - Executive Vice President - Loan Manager, Hawaii
HomeLoans, Inc. (HHL)
Greg Smith - Senior Vice President, Enterprise Division,
TeleCommunication Systems, Inc.
Kent Thexton - President and Co- Chief Executive Officer, SEVEN

M2M Communications Oct. 26, 2004 from 3:00 PM to 4:30 PM
Room Number: 3003
More and more, Enterprises are coming to realize substantial economic
benefits from the use of machine-to-machine communications over mobile
phone networks. The analyst firm Gartner estimates as many as 160
million such M2M connections by 2007. Today, M2M solutions can be
found in a wide variety of settings, including in harsh outdoor and
marine environments, in restaurants and retail stores, and on factory
floors. This panel will investigate some of the success stories behind
this burgeoning technology, including vehicle location, asset
tracking, security, sales and payment to vending machines, and many
more. Find out how implementing a M2M solution can be both
cost-efficient and productivity enhancing for your business.

Moderator: Jean Barrette - General Manager, Bell Accelerator
Speakers:
David Brandos - President, Boatracs
Dean Fledderjohn - General Manager, M2M Business Segment, Kyocera
Wireless Corp.
Dick Gossen - Chief Executive Officer, Aeris.net
Benson Hougland - Director, Technical Marketing, Opto 22
Charles Nelson - President, Cingular Interactive, Business Unit of
Cingular
Jeff Smith - Chief Executive Officer, SensorLogic, Inc.

Platforms for Mobile Entertainment Oct. 25, 2004 from 1:00 PM to 2:30
PM Room Number: 3005
This panel is designed to help mobile content publishers make sense of
the confusing array of competing client platforms from device
middleware (Java and BREW) to mobile operating systems (Palm, Symbian,
Windows), MMS, and others such as Flash.

Moderator: Seamus McAteer - Senior Analyst, MMetrics
Speakers:
Matt Golden - Vice President, Business Development and Co-founder,
Tira Wireless
Ron Mandel - Chief Architect, Developer Products, Openwave Systems
Chris Ruff - Vice President, Marketing and Product Development,
UIEvolution
Mike Wehrs - Director, Technology & Standards, Microsoft Windows
Mobile
Mike Yuen - Director, BREW Developer Relations, QUALCOMM Internet
Services

Wireless Content: Is the Glass Half-Full or Half-Empty? Oct. 25, 2004
from 1:00 PM to 2:30 PM
Room Number: 3003
Over the past 18 months, the wireless content industry has experienced
positive trends in consumer adoption and use - but is the glass
half-empty or half-full? This session will feature prominent
representatives of the mobile content ecosystem, including content
originators, aggregators, enablers, and distributors. The panel will
examine critical success factors within each segment of the ecosystem
and address how this interdependent group can work more effectively to
accelerate the pace of consumer adoption and use of mobile content
services. The comments of the panel will be vetted by the highest
authority - the consumer - as the panel will feature a "typical"
mobile content user, whose perspective is sure to be of interest.

Moderator: Ray DeRenzo - Vice President, Business and Market
Development, Telephia
Speakers:
Thomas Gewecke - Senior Vice President, Digital Services, Sony Music
Evan Krauss - Senior Director, Mobile Services, Yahoo! Inc.
Brian Levin - Chief Executive Officer, Mobliss
Paul Palmieri - Executive Director, Business Development &
Programming, Verizon Wireless
Nada Usina - General Manager/Director, Entertainment & Media, North &
South America, Nokia

Mobile Marketing: Reaching Critical Mass Oct. 25, 2004 from 3:00 PM to
4:30 PM
Room Number: 3003
The mobile medium has reached critical mass in Europe and Asia, and is
rapidly building in North America. No longer can marketers ignore the
results of mobile marketing campaigns, which dwarf the results of
email marketing and traditional direct mail. This session explores the
whys, whens, hows, dos and don'ts of mobile marketing, as well as some
of the unique ways in which the medium can be used. Discussions of
best practices and case studies will be key components.
Moderator: Mark Desautels - Vice President, Wireless Internet
Development, CTIA
Speakers:
Adam Flick - Director of Marketing, Sony Pictures Mobile, Sony
Pictures Digital Networks
Boris Fridman - Chief Executive Officer, Crisp Wireless
Jeffrey Glass - Chief Executive Officer, m-Qube
Harry Kargman - Chief Executive Officer, Kargo
Michael Kurtzman - Managing Director, Media & Entertainment,
Mobileway-InphoMatch
Steve Wood - Chairman and Chief Strategy Officer, Wireless Services
Corp.

Multimedia Entertainment Services for Mobile Oct. 25, 2004 from 3:00
PM to 4:30 PM
Room Number: 3005
The third screen is being born inside mobile phones. Imaging, video,
music, audio, user-created content, chat, blogging, motion pictures,
all produced exclusively for mobile phones. This session will examine
the issues involved in the creation and delivery of multimedia content
expressly for mobile consumers.

Moderator: Ralph Simon - Chairman, Mobile Entertainment Forum -
Americas
Speakers:
Mike Barlow - Chief Executive Officer, PacketVideo Network Solutions,
Inc.
Alexander Bloom - Associate Director, Programming, Verizon Wireless
Manish Jha - Senior Vice President and General Manager, Emerging
Media and Data Services, ESPN
James F. Robinson - Chief Executive Officer and Founder,
CinemaElectric
Craig Shapiro - Executive Director, Wireless Services, Proteus
Steven Spencer - Senior Vice President and Chief Technology Officer,
UPOC

Mobile in the Music Industry: Beyond Ringtones Oct. 26, 2004 from 1:00
PM to 2:30 PM
Room Number: 3005
The strong and confirmed interest in mobile music for personal
consumption and personalization, combined with the ever-improving
wireless environment, paves the way for mobile music to expand beyond
ringtones. But even as the technology continues to advance the audio
experience for wireless users, much of the mobile music out there
continues to be produced and packaged through cookie-cutter ringtone
deals. This panel will take a critical look at what's missing in the
mobile music scene today. Hear from participants in foreign markets,
like Korea and Europe, where mobile music services have advanced far
beyond ringtones, as well as about how more creative business models
and emerging technology can help drive demand.

Moderator: Tracy Ford, Editor and Associate Publisher, RCR Wireless
News
Speakers:
Bryan Biniak - Senior Vice President and General Manager, Mobile,
American Greetings Interactive
Ted Cohen - Senior Vice President, Digital Development & Distribution,
EMI Music
Bill Diggins - Founder, DiggIT! Entertainment
Vern Poyner - Chief Executive Officer, Ztango
Thomas Ryan - Mobile Music Consultant, Virgin Mobile USA
Yishay Waxman - Director, Comverse

Multi-Player Gaming: How We Get There From Here Oct. 26, 2004 from
1:00 PM to 2:30 PM
Room Number: 3003
Gaming continues to grow in sophistication, and gamers' demands are
ever increasing, from advanced graphics to endless game-play to
multiplayer features. Multiplayer gaming has become an essential
element of gaming, not the least for its social aspects. This panel
will explore the challenges of incorporating multi-play into wireless
gaming, including whether there is wireless connectivity technology
available for multi-player mobile gaming, what options exist for
short-range interactive play, which are the features that must be
offered, how to grow the community, what multiplayer looks like in the
future, how multiplayer games can radically revise the business models
available to content creators and providers, and how best to maximize
the revenue in the multiplayer gaming space, among other issues.

Moderator: Matthew Bellows - Vice President, Mobile Entertainment,
GameSpot, CNET Networks Inc.
Speakers:
Kevin Bradshaw - Senior Vice President, Content and Distribution,
Kayak Interactive Corporation
Anders Evju - General Manager North America, Digital Bridges Ltd
Jason Ford - General Manager, Games, Sprint
Robert Nashak - Vice President, Production, Sorrent
Henk Rogers - President, Blue Lava Wireless
Robert Sears - Director, Network Game Platform, Nokia

Evolving Towards a Rich Messaging Environment Oct. 26, 2004 from 3:00
PM to 4:30 PM
Room Number: 3005
This session includes discussions of SMS, MMS, IM (corporate and
consumer), the role of presence, location, and IP in the evolution to
a more unified and differentiated service offering. The role of
standards will also be discussed.

Moderator: Mark Lowenstein - Managing Director, Mobile Ecosystem
Speakers:
Himesh Bhise - Vice President and General Manager, AOL Mobile, America
Online, Inc.
Paddy Holahan - Chief Executive Officer, NewBay Software
Skuli Mogensen - Chief Executive Officer, OZ
Hank Skorny - Vice President, Product Management and Marketing,
InfoSpace
Richard Wong - General Manager, Messaging Products Group, Openwave
Systems Inc
Mahi deSilva - Senior Vice President and General Manager, VeriSign,
Inc.

Emerging Opportunities in Wireless Oct. 26, 2004 from 1:00 PM to 7:00
PM Room 3002/3004
This track will focus on identifying opportunities to build companies
of scale in the wireless space. What consumer applications and
services are carriers looking to deploy? What enterprise mobile needs
are not being met by the established vendors? Will incumbent
infrastructure and handset vendors be able to keep up with the pace of
innovation? What will venture capitalists fund? These are some of the
questions that this track will seek to answer through a series of
panels that will bring together carrier/enterprise customers who are
making purchase decisions and rollout plans for new products/services
and VCs who are making funding decisions.

Moderator: Neeraj Bharadwaj - Partner, Apax Partners
Speakers:
Jim Black - Vice President, Mobility and Wireless Architecture, Office
of Corporate Strategy and Technology, Hewlett-Packard
Joseph Ferra - Chief Wireless Officer, Fidelity Investments
Norm Fjeldheim - Chief Information Officer, Qualcomm
Muzibul Khan - Vice President, Product Management and Engineering,
Samsung
Mahesh PRASAD - President, Applications, Solutions and Content,
Reliance Infocomm Limited, India
Edward Paradise - Vice President and General Manager, Mobile Wireless
Group, Cisco Systems
Paul Reddick - Vice President, Business Development, Strategy, and
Planning, Sprint
James Straight - Vice President, Wireless Data Products & Business
Development, Verizon Wireless
Peters Suh - Director, Corporate Strategy, Vodafone
Joseph Ziskin - Vice President, Solutions and Strategy, Global
Telecommunications Industry, IBM

CTIA WIRELESS I.T. & Entertainment 2004 is the fastest growing wireless Internet and mobile data show in the industry. This year, it will take place at Moscone West in San Francisco, California, from October 25-27. Register now to network with industry leaders, regulators, technologists, media and analysts at the one place that draws the best of wireless - CTIA WIRELESS I.T. & Entertainment 2004. For more information, including registration, travel, housing and session details, please visit our Web site at www.ctia.org.