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NFC Executives Bring Deep Technical and Business Skills to the Industry Association Print E-mail
Written by NFC   
Wednesday, 18 December 2013
Near Field Communication Forum Announces New Vice Chairmen, Trevor Pavey and Alexander Rensink

WAKEFIELD, Mass., USA -- Dec. 17, 2013 -- The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced two newly elected Vice Chairmen of its Board of Directors, Trevor Pavey of Broadcom Corporation and Alexander Rensink of  NXP Semiconductors. They replace Mohamed Awad of Broadcom, who has taken on a new role and responsibilities at the company.

A senior product line manager at Broadcom, Trevor Pavey is a seasoned high tech marketing executive with eight years of RFID and wireless expertise coupled with 17 years of experience in semiconductor technology, marketing, business development, applications, and design. During his tenure at Broadcom, Pavey has been responsible for ecosystem management, including Broadcom's relationships with the major payment associations and mobile carriers. Earlier in his career, he was instrumental in launching the NFC business at Texas Instruments.

Alexander Rensink is strategic marketing director in the Identification business unit at NXP, which he joined in 2007. At NXP, Rensink focuses on the significant potential for identification technology in the mobile market with the goal of expanding the deployment of NFC-based solutions into mobile phones and tablets. In this role, he has had considerable experience in working with both infrastructure suppliers and application developers to deliver end-to-end solutions for vertical markets, such as public transport, access control, banking, and eGovernment. Prior to joining NXP's Identification business unit, Rensink worked at Philips Digital Networks and later Philips Semiconductors in various marketing, business development, and strategy roles. Rensink has served on the NFC Forum Board of Directors since March 2012.

"Alexander and Trevor are experts, not only in NFC technology, but also in solution deployment and ecosystem development," said NFC Forum Chairman Koichi Tagawa. "Their diverse backgrounds and industry experience give each a unique perspective on the many use cases and implementation scenarios for NFC. The NFC Forum will benefit greatly from their insights as we work to accelerate the development and commercialization of NFC applications and solutions."

About Near Field Communication Technology
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. A standards-based connectivity technology, NFC harmonizes today's diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection and exchange, loyalty and coupons, payments, and transport. NFC technology is supported by the world's leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

About the NFC Forum
The NFC Forum (http://www.nfc-forum.org) was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum's 190 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. The NFC Forum's Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Broadcom Corporation, Google, Inc., Intel, MasterCard Worldwide, NEC, Nokia, NXP Semiconductors, Qualcomm, Renesas Electronics Corporation, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.  

 

 


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