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DG3 Digital Marketing Adds Augmented Reality and Commercial-Grade Mobile Apps Print E-mail
Written by DG3 Digital Marketing   
Monday, 28 January 2013
Partnership With iMobile3 Expands Mobile Engagement Offerings

JERSEY CITY, N.J., Jan. 28, 2013 - Diversified GlobalGraphics Group (DG3), a global marketing and visual communications
company, announced today new mobile engagement capabilities from its
Digital Marketing Group. These include: the creation of animated
augmented reality experiences for users of tablets and smartphones and
the development of commercial-grade mobile applications. These
capabilities, offered through a partnership with iMobile3 of
Jacksonville, Florida, place DG3 at the forefront of sophisticated
mobile technology providers who can build and deliver native mobile
apps and augmented reality animations. The new offerings seamlessly
integrate into DG3 Digital Marketing's family of mobile engagement
solutions, which include mCommerce campaigns, Near Field Communication
(NFC), QR codes,mobile-optimized websites, data tracking, and analytics
reporting.

Joe Lindfeldt, Executive Vice President of DG3 explains, "Augmented
reality can provide a unique and engaging experience unlike any other
mobile capability." AR technology begins with the creation of 3D models
that are transformed into interactive objects. The technology leverages
keystone images, called trackables, which are encoded as a series of
points. These images can be printed on paper, clothing, or viewed
electronically from a website. When a mobile device's camera is focused
on the trackable image from any angle, the AR technology recognizes the
image and executes the associated 3D augmented reality experience.
Objects are fully scalable and can respond to touch events, trigger
pop-up windows and be rotated in virtual space by moving the device
around the keystone image. The resulting experience makes the object
appear as if it is visually coming to life.

The partnership with iMobile3 builds on the DG3 Digital Marketing
Group's expertise in developing enterprise mobile communications
strategies. According to Lindfeldt, "More and more DG3 clients are
asking us to develop mobile apps as part of their integrated mobile
strategies and marketing campaigns. Mobile apps not only serve as an
integral part of today's comprehensive mobile marketing strategies,
they also engage customers more interactively, increase adoption rates,
and improve campaign ROI.They also help to position a brand as highly
relevant and tuned into customers' purchasing behaviors. Depending on
the complexity of the engagement, we can offer the most appropriate
technology solution." DG3's cross-platform mobile apps work on all
models of Apple and Android smartphones and tablets.

Lindfeldt continues, "We are already working with selected clients on
mobile app and augmented reality programs as an extension of their
current digital marketing and mobile engagement campaigns. Working in
partnership with top-tier solutions providers, such as iMobile3, allows
DG3 to continually deliver high quality consumer experiences for our
clients who want to reach customers in more interesting and exciting
ways."

Sample DG3's Augmented Reality experience by downloading the "DG3
ARrow" app from Apple's iTunes app store:
https://itunes.apple.com/us/app/id580988694?mt=8

About DG3 Digital Marketing

DG3 Digital Marketing, a business unit of DG3 Group, is a comprehensive
provider of end-to-end web, mobile, and social solutions. Utilizing a
unique Target/Engage/Transact approach, we help our clients implement
and execute marketing communication campaigns that reach more consumers
using multiple mediums to create more interactions that ultimately
drive more transactions. For additional information, visit
www.dg3dmark.com.


About iMobile3

iMobile3 delivers both consumer facing and enterprise mobile
applications for some of the most recognizable brands on the planet.
The company is transforming customer engagement models through its
AppeAR(TM) and ShockAR(TM) augmented reality platforms. iMobile3 is
powering mobile marketing campaigns using its PassConnect(TM) platform,
which facilitates a brands placement inside Apple's Passbook(TM). For
more information, visit www.iMobile3.com.
 

 


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