Featured FREE Resource:

Newsletter | Advertise | CONTACT | Facebook Twitter | LinkedIn
     
Sunday, April 20 2014  
Welcome to SymbianOne - smartphone and mobile industry tech news for wireless developers, device makers, and mobile industry architects
HomeNewsArticlesApp ReviewsDirectoryResourcesAboutLBSEVENTSDevices
Give SymbianOne a Like on facebook
GeoJobs / LBS / AnyGeo Blog / Twitter
Mobile Tech Feature Articles from SymbianOne

Developer /Geek Reading - Free e-Book, Linux from Scratch - This 318 page eBook provides readers with the background and instruction to design and build custom Linux systems.

Local Search Revenue Dominates Location Based Service Opportunity Print E-mail
Written by Strategy Analytics   
Friday, 07 December 2012
Consumer Location Based Service (LBS) Revenue Opportunity to Reach $6 Billion

BOSTON- Location enabled search advertising will account for just over half of consumer location based service (LBS) revenues by 2017, according to the Strategy Analytics Wireless Media Strategies (WMS) report, “Consumer & Advertiser Expenditure on LBS To Reach $6 Billion By 2017.” Popular maps and navigation applications are increasingly being offered for free on smartphones. Providers of those services are under growing pressure to find ways to generate revenue through a combination of advertising and additional premium content.

“Although there will be over 640 million users of mobile maps globally these services are not directly growing revenue for providers of those services”

With Apple following the lead of Google and Nokia by embedding free maps and navigation its smartphone platform, iOS6, these popular location based services have become a core feature of over 80 percent of the smartphone installed base. “Although there will be over 640 million users of mobile maps globally these services are not directly growing revenue for providers of those services,” said Nitesh Patel, Senior Analyst in the Strategy Analytics Wireless Media Strategies service.

According to this report, the rising consumer and advertiser spend on LBS will be primarily driven by location-enhanced search, accounting for 50 percent of spend by 2017 as advertisers target ads based on user location and desires.

“The ability to advertise relevant offers, products and services to nearby consumers at the point when those consumers are searching for those products and services represents a compelling opportunity for local businesses,” said David MacQueen, Director of the Strategy Analytics Wireless Media Strategies service.

The report, “Consumer & Advertiser Expenditure On LBS To Reach $6B by 2017”, and the accompanying forecast “Global Location Based Services Forecast”, provide an assessment of consumer of location services, including search, maps, navigation, tracking and other location-based services.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

 


Share

Submit Your Mobile Tech News


Social Media Strategies

Social Media Strategy Workbook: This Workbook will help you to define your goals and audiences and to decide on the channels that make the most sense for you. Ready to figure out what social media means for you and your own organization? This Social Media Planning Workbook will help you to define your goals and audiences and to brainstorm the channels that make the most sense for you.  

47 Handy Facebook Stats and Charts - Do you know the best time to engage with your customers on Facebook? Learn this and more in this free eBook. They have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations.  

Nokia Lumia 900 4G Windows Phone, Black (AT&T)

Contribute to the SymbianOne Symbian Search!

Top of 

Page
(c)2003 - 2008, SymbianOne - All rights reserved