Arlington, Va., Nov. 13, 2012 – The Consumer Electronics Association (CEA)® today launched its fourth annual digital photo contest in partnership with Eye-Fi, maker of the world’s first wireless memory card. The grand prize winner, to be announced January 11, 2013, at the 2013 International CES®, will receive a Canon EOS Rebel T3i and an Eye-Fi wireless SD memory card. All photo entries will be displayed at the LVH in the PMA@CES exhibits at the 2013 CES, the world’s largest innovation event. A slate of expert judges will select finalists in each category. Winners will be chosen via an online vote that will run from January 8 - 11, 2013.

Submission to the “Best Shots” contest will be accepted until December 16, 2012. Entrants can submit one photo in each of four categories: people, travel, pets and cellphone shots. Contestants can enter photos at CE.org/BestShots.

“Today, we are able to interact with photos in progressively more innovative ways with so many options to share, create and manipulate images,” said Grace Ellis, CEA spokeswoman. “Eye-Fi and CEA want to see what people can do with their ‘Best Shots.’”

Prize packages are as follows:

One Grand Prize:

• Canon EOS Rebel T3i with Eye-Fi Wireless Memory SD Card

Four Top Prizes (one camera winner per category):

• Nikon Coolpix P300 with Eye-Fi Wireless Memory SD Card

• Sony Cyber-shot DSC-WX150 with Eye-Fi Wireless Memory SD Card

• Panasonic Lumix DMC-ZS20 with Eye-Fi Wireless Memory SD Card

• Fujifilm FinePix F770EXR with Eye-Fi Wireless Memory SD Card

Five Honorable Mention Prizes:

• Eye-Fi Wireless Memory SD Card

The explosion of digital camera options available in today’s market has increased the number of images captured. According to CEA research, family, friends, natural scenery and pets are the top subjects photographed. Additionally, as smartphone household penetration grows, consumers are using their cellphones more often to capture spontaneous photos. Not only are they taking more photos, but they are also emailing photos to others and posting to social networks once they are captured.

About Eye-Fi
Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their digital memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital cameras and smartphones to online, in-home and retail destinations. Eye-Fi has helped people wirelessly upload more than 500 million photos since being founded in 2005.

Headquartered in Mountain View, Calif., the company’s investors include NTT Docomo, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card products include proprietary technology developed and patented by Eye-Fi, Inc. See patents at www.eye.fi/patent.

Eye-Fi products and services are now available at Wal-Mart, Best Buy, Target, Office Depot and Apple stores nationwide and online. For more information about Eye-Fi, please visit www.eye.fi.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: .

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