SANTA MONICA, Calif. (Nov. 2, 2012) – With 25 percent of cell phone towers down and power out in communities across the Eastern seaboard, city officials, emergency responders and insurance agents are among those relying on innovative communications technology – including the cloud telephony platform from CallFire (www.callfire.com) – to help them deliver urgent messages to those most severely affected by Hurricane Sandy.

Municipal officials in Hamden, Conn., and Roseland, N.J., a local chapter of a New York volunteer ambulance company, and Allstate insurance agents stationed along the path of the hurricane are among those who have used CallFire’s Cloud Call Center, SMS text messaging and Interactive Voice Response (IVR) technologies to create and send more than 2.5 million messages about electrical outages, storm shelter locations and other urgent information. For the most part, cloud technology was simply not available when Hurricane Katrina struck in 2005.

“It’s incredibly gratifying to have made a real difference in communities hit by Hurricane Sandy by providing local governments, first responders, insurance agents and others with the means of sharing vital, even lifesaving, information,” said Dinesh Ravishanker, CallFire CEO and co-founder. “Cloud telephony has transformed the ability to provide communications assistance on a massive scale. This kind of flexibility minimized disruptions to real time communications and enabled those charged with responding to this devastating event to perform their essential work.”

To further assist those affected by Hurricane Sandy, CallFire is providing a dedicated resource for communities, emergency responders and other disaster response organizations. Please call 877-897-FIRE for more information.

About CallFire
CallFire (callfire.com) simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available through an affordable, easy-to-use GUI and API platform. Any business, from start-up to enterprise, can reach its customers on any device, using text messaging or voice, with CallFire’s massively scalable, cloud telecom platform. CallFire products include Voice APIs, Business Text Messaging, Voice Broadcast, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable CallFire’s 50,000 users to reach customers more often using text marketing, virtual numbers, auto dialers and mobile messaging.