SAN FRANCISCO, Oct. 16, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA),
the world's leading provider of social game services, today announced
its first reward-based mobile advertising campaign with Honda to
promote the all-new 2013 Honda Accord. As part of the campaign, players
of Zynga's popular Words With Friends and Scramble With Friends games
can earn in-game currency and tips by playing Honda-related words. The
"It Starts With You" campaign kicked off on Oct. 6 with the "Word of
the Day" promotion in Words With Friends. During the first four days of
the Words With Friends promotion, more than 220,000 Honda-sponsored
words -- NEW, TECH and YOU -- were played for gameplay tips. The
campaign is part of Honda's broader "It Starts With You" multimedia
initiative for the Accord.

Zynga's reward-based advertising offers players a simple value
exchange: by opting to interact with an advertisers' messaging, a
player receives an enhanced gameplay experience. Rewards offered
include in-game credits, digital items and more. Reward-based
advertising is already present in Zynga's web games and has gained
significant traction among major brands including McDonald's, Nordstrom
and Fox. Zynga is now bringing this advertising opportunity for the
first time to its mobile games.

"As a leading social entertainment company, Zynga is focused on
delivering value to brands through the most engaging and innovative ad
products that both surprise and delight our huge player base," said
Julie Shumaker, VP of Global Brand Sales, Zynga. "Reward-based
advertising is a concept we leverage with tremendous success in our web
games, so we are thrilled to offer our first-ever mobile reward
advertising program to promote the all-new 2013 Honda Accord."

Reward-based advertising is one part of Zynga's full suite of video,
display and sponsorship opportunities for brands. These ad solutions
provide brands the opportunity to drive consumer action through the
scale, reach and engagement level that only Zynga can offer. According
to comScore, five of the top ten most popular mobile games are Zynga
titles and eight billion minutes are spent on Words With Friends and
Scramble With Friends each month.

Recognizing this value, Honda looked to Zynga when searching for
innovative ways to reach a new audience. Honda's independent research
showed that the "It Starts With You" target audience has a strong
affinity for word and puzzle games, making the natural fit with Zynga
even more clear.

"Our deep understanding of the customer is what drew us to two of the
largest mobile social word and puzzle games, Zynga's Words With Friends
and Scramble With Friends," said John Watts, Senior Manager, Digital
Marketing, American Honda Motor Co. "We think there's good alignment
amongst the fans of these mobile Zynga games and the consumers that
will appreciate all the new technologies in the 2013 Accord like our
cloud-based HondaLink connected car system."

The "It Starts With You" campaign highlights Honda's customer-focused
design approach, artfully detailing the new Accord's sophisticated new
features, dynamic performance and value. The Scramble With Friends
sponsored words campaign began on Saturday, Oct. 13, and features a
branded game board. Players who locate the words ACCORD, LUXURY, and
NEW will earn a token that allows them to buy more game Power-Ups. The
Scramble With Friends campaign will be available through Wednesday,
Oct. 31.

Zynga focuses on making its mobile games free, social, multi-platform
and high-quality. Zynga Mobile continues to bring a variety of genres
and games that reflect its players' lifestyles and provides them with
the social experiences they want -- anytime, on any device, regardless
of platform. This first reward-based advertising campaign is an example
of reaching consumers directly through the devices and mobile games
they love.

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About Zynga Inc.

Zynga Inc. is the world's leading provider of social game services with
306 million active users playing its games, which include Zynga Poker,
Words With Friends, Scramble With Friends, Gems with Friends, Draw
Something, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby
Blast. Zynga's games are available on a number of global platforms,
including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google
Android. Zynga is headquartered in San Francisco, Calif.