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Effect of iPhone 5, New Smartphones and Tablets on Mobile Industry Print E-mail
Written by 4G World   
Friday, 21 September 2012

Effect of iPhone 5, New Smartphones and Tablets on Mobile Industry a Hot Topic for Device Strategies Program at 4G World - Recent smartphone and mobile device launches to take center stage at 4G Device Strategies program; Sessions to explore impact that new devices and LTE will have on the mobile industry 

SAN FRANCISCO – September 21, 2012 – 4G World 2012 Conference and Expo, the only conference and expo covering the entire ecosystem of next-generation 4G mobile broadband technologies, today announced the 4G Device Strategies Program taking place during the annual 4G World Conference being held at McCormick Place in Chicago from October 29 to November 1, 2012. The 4G Device Strategies track – which kicks off at 1:30pm CDT on Tuesday, October 30 – will focus on the wave of newly released smartphones, tablets and other mobile devices that will drive 4G adoption and traffic.

“The industry impact of new 4G devices launched over the past few weeks will be massive, and will be a very hot topic at our 4G Device Strategies series,” says Berge Ayvazian, Senior Consultant at Heavy Reading. “The timing couldn’t be better for in-depth discussions on hot button issues such as the impact of the launch of the iPhone 5, new 4G enabled tablets, and helping operators better monetize third-party mobile video content and FaceTime video chat over their own 4G networks.”

A new blog post by Ayvazian positions the iPhone as LTE’s killer app. In his post, Ayvazian shares insights from 4G Device Strategies track chair, John Jackson, VP of research for CCS Insight, debating the impact on carriers' competitive positions around the world. “Jackson expects a boatload of iPhone 5s to be sold in the fourth quarter of 2012 alone,” says Ayvazian. “Given the pent-up demand for the new device, Apple stands to shatter previous records in unit sales. In fact, J.P. Morgan's analysts have predicted that Apple could sell about 8 million iPhone 5 units in the final three months of the year with an average selling price of around US$600. John will be continuing the discussion at 4G World during the Device Strategies Series.”

According to Ayvazian, global mobile carriers could be the big losers from the $1 billion Apple verdict against Samsung. “The patent wars are escalating as evidenced by Samsung’s effort to obtain a sales injunction against the new iPhone 5, just as Apple prepares to fulfill 2 million pre-orders and open retail sales of the hero device today.”

Ayvazian says the biggest issue is services innovation: “Carriers have relied on devices as the interface to innovation. Operators like Verizon Wireless have been able to take Android and make it their own 'Droid' brand, whereas Apple owns the iPhone brand.” So what’s the next play for mobile operators? He adds that, “Now is the time for operators to try to cultivate competitive alternatives. AT&T and others need to give Microsoft and Nokia a real chance with Lumia and Windows 8. Same thing with RIM’s new BlackBerrys and BB10.” Read the entire blog post here.

Highlights of the 4G World Device Strategies Program include:

Ecosystem Roundtable on 4G Device Innovation

Device innovation is a major factor driving the growth of the 4G subscriber market. In this Plenary Roundtable, representatives of leading mobile operators will discuss their strategies to attract new consumer and business customers by working with selected ecosystem partners to deliver advanced 4G devices at the right price points, targeting the most attractive operating systems, key features and in-demand applications. Speakers include: Tony Lau. MetroPCS, Kevin Packingham, Samsung Mobile; Dr. Uma Jha, JD Powers; and Fared Adib, Sprint.

Advancements in 4G Smartphone Devices and Operating Systems

A panel of key mobile operators and their device suppliers will discuss the latest advancements in 4G smartphones and operating systems, including the launch of the 4G iPhone and the next wave of Android smartphones for year-end 2012. Among the key topics will be the opportunity for VoLTE features on new smartphones and the trade-offs between battery life, 4G connectivity, advanced processors and screen size. Panelists will discuss the implications of the recent Apple-Samsung verdict on the low-end of the no-contract 4G smartphone market and whether there are other viable smartphone OS competitors to Android and IOS. Moderator: John Jackson, CCS Insights. Speakers include: Tony Lau, Metro PCS; Dr. Muzibul Khan, Huawei Device USA; and Kevin Packingham, Samsung.

4G Device Hardware Evolution

This panel will explore the challenges for multi-mode device designs that support both pre-4G and 4G technologies solutions such as Wi-Fi, HSPA+, WiMAX and LTE FDD and TDD. Moderator: John Jackson, CCS Insights. Panelists include: Craig Miller, Sequans; Waiman Lam, ZTE USA; Dr. Fumio Watanabe, KDDI Corp; and Ali Tabassi, YTL Communications

Embedded Tablets and e-Readers

During this session, John Jackson and Dr. Uma Jha, Senior Director in the Telecommunications Practice at J.D. Power and Associates, will discuss the 'hot-button' issues that tablets and e-readers bring to the mobile ecosystem.

For more information or to register for the 4G World 2012 Conference and Expo, visit 4G World.

Connect with 4G World

Twitter: https://twitter.com/4GWorld

Facebook: https://www.facebook.com/4GWorld

LinkedIn: http://www.linkedin.com/groups/4G-World-1450927?gid=1450927&mostPopular=&trk=tyah

About 4G World

4G World is the first and only conference and expo covering the entire ecosystem of next-generation 4G technologies that enable the mobile Internet revolution, including mobile network infrastructure, advanced devices, applications and content. Owned and operated by UBM TechWeb, this show provides insight into the state of the industry today and explores forward-looking advancements that will affect operators within the mobile ecosystem in the years ahead. As a ubiquitous network takes hold in the mature markets of North America, Europe and Asia-Pacific, operators are anticipating massive growth in broadband data usage and planning their network migration strategies and business models for monetizing mobile Internet services. 4G World offers attendees an opportunity to research state-of-the-practice business models and advanced mobile technologies, and learn from other operators about what works and what doesn’t, as they migrate their networks to 4G. For more information, visit www.4GWorld.com.

About UBM TechWeb

UBM TechWeb the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Cloud Connect, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a part of UBM plc, one of the world's largest media businesses as a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

 

 


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