Nielsen also indicated that Apple was the top smartphone manufacturer, thanks to its popular iPhone, but Google's Android was the top smartphone operating system.

LAS VEGAS--Avatar Ventures Corp. (OTCBB: AVVC) (“Avatar Ventures” or “the Company”; www.avatarventurescorp.com) – today commented on a Nielsen research survey released earlier this week that shows more than half of all U.S. mobile subscribers owned smartphones as of March 2012, up from 47.8% in December. The smartphone is particularly attractive to adults age 25-34, with more than two out of three owning the mobile device, the survey noted.

“According to Nielsen, in the middle of 2009, only 16% of mobile phone subscribers in the U.S. had a smartphone, and now it’s 50%”

Nielsen also indicated that Apple was the top smartphone manufacturer, thanks to its popular iPhone, but Google's Android was the top smartphone operating system. The survey found 48.5% of smartphone owners had a device running on Android, followed by 32% running iOS. BlackBerry was a distant third, with 11.6%.

“We at Avatar believe the smartphone is the game changer in marketing,” commented Voltair Gomez, president of Avatar. Gomez noted that Avatar is focused on providing tools that market via the smartphone because…

• Smartphones are personal… always on, always close by, and personalized by each user;
• Smartphones do almost everything! They can do more in terms of communication than either a cell phone or a PC;
• Smartphones are time- and location-specific, with location-based technology on a device someone always has, and as such are extremely valuable;
• Smartphones are everywhere. 95% of people have phones, and now 50% are smartphones.

“According to Nielsen, in the middle of 2009, only 16% of mobile phone subscribers in the U.S. had a smartphone, and now it’s 50%,” said Gomez. “The smartphone is the marketing platform of the future.”