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Welcome to SymbianOne... est. 2003 as one of the first Symbian-centric Developer portals, we provide our readers with the latest technology news, tool tips, developer resources and items of interest to developers, system integrators, carrier reps, handset makers, mobile industry architects, wireless technology professionals - focused on Nokia, Symbian, S60, S40, Meego, Windows Phone 7 and related smartphone technologies
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Smartphones Are Most Popular Home Device And Enable Multi Tasking
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Written by SymbianOne
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Thursday, 26 January 2012
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No huge surprise here in some recent research findings from RazorFish that show the smartphone as being the most favored home device.
Interesting to see that the handy gadgets are enabling more multi-tasking at home, but also are enabling users to slip out of awkward social situations! The findings are based on responses from more than 2,000 respondents and also reveal the most popular smartphones at the time (Nov 2011) were the iPhone 4S, Samsung Galaxy S II, Samsung Galaxy Nexus, and the Nokia N9.
Findings show the following tasking habits that are enabled:
- 52% of consumers use their mobile device to escape awkward situations
- Men were almost twice as likely to say that checking their mobile for sports news causes arguments with their significant other
- 58% of men are ‘fact checking’ on their mobile web browser while at a live sporting event
- Over three quarters (77%) of content searched for on laptop/desktop devices while watching TV is NOT related to the show they are watching
- Young women are the prime demographic to surf the Internet related to what they’re watching
- Men are more likely to use their mobile device as a functional, all- in-one tool
- Online purchases on smartphones are more popular with men
See more details on the research HERE
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Social Media Marketing: How to Build a Socially Armed Team: It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
Social Media Marketing: 12 Essential Tips for Success: With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend.
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