Dallas, TX -- Dec 19, 2011 / (http://www.myprgenie.com) -- Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse -- the online buzz that comes when key influencers are tweeting, chatting, and posting about a product -- is often the difference between an industry leading brand and a laggard.

A new article published today in The Distributed Marketing Blog uses examples from Peter Jackson and J.K. Rowling along with brands that lack celebrity-filled film sets and millions of rabid fans to explain how to woo and win the hearts and keyboards of social media and Internet influencers.

With 110 million tweets 1.5 billion Facebook posts every day, it's possible for these online influencers to beat major media outlets in search results and readership. The post links to white papers filled with tips on building an effective campaign to reach influencers, and includes examples of some effective tactics from brands like Molson (beer), All Nippon (airline), Wal-Mart, and others.

Read the entire post here, and harness the power of an effective influencer marketing campaign to add measurable new revenue to your 2012 marketing results.

About The Distributed Marketing Blog

The Distributed Marketing Blog focuses on connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted three times per week, on Monday, Wednesday, and Friday. To read today's post, visit www.distributedmarketing.org, or get updates on new content via email or Twitter.