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Paper Describes the Rapid and Dramatic Shift to Mobile Social Apps Print E-mail
Written by Vringo   
Thursday, 27 October 2011
Vringo Announces Availability of a White Paper on the Mobile Social Market by SmallcapInsights.com


NEW YORK--(BUSINESS WIRE)--Oct 27, 2011--Vringo, Inc. (NYSE Amex: VRNG), a provider of software platforms for mobile social and video applications, today announces the availability of a white paper on the growing industry of mobile social applications, by market analyst Arthur Goldgaber of SmallcapInsights.com.

Entitled “A Social Shift to Mobile: The Booming Social Media App Market,” the white paper describes the rapid adoption of mobile social applications around the world and how they are being fueled by social media sites such as Facebook®. The paper also describes how the growing popularity of smartphones has spurred further development of innovative apps at an increasingly faster rate.

Describing the importance of mobile social networking to Facebook®, the white paper states, “As of September 2011, Facebook® had over 350 million mobile users out of a total 800 million (and still growing) who are registered with the social networking site. By 2012 or 2013, it may be better described as a mobile company with half of its users accessing the social media site with their smart phones and other such devices… More importantly to the company, people who engage with the social networking site via mobile devices are twice as active as people who only surf it on their computers.”

According to the report, “Recent research by firm comScore provides data to document the rapid migration of social networking activities from computers to mobile phones in the past few years… The research substantiated that social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users, especially for owners of smartphones. comScore’s research found that three in five smartphone users accessed social media each month, which highlighted the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

The report also highlights Vringo’s Facetones™ application as an example of integrating the social network and mobile experiences. Facetones™ connects with Facebook® and generates an automatic, visually exciting slideshow of pictures and social content each time a user makes or receives a phone call.

The publication of the white paper is a part of Vringo’s continuing investor outreach and education program. To view the full white paper (free of charge, in PDF format), please visit: www.smallcapinsights.com.

Facetones™ is a trademark of Vringo, Inc. and is not sponsored or endorsed by Facebook® nor is Facebook® affiliated with Vringo, Inc.

About Vringo

Vringo (NYSE Amex: VRNG) is a provider of software platforms for mobile social and mobile video services. With its award-winning video ringtone application and other mobile software platforms - including Facetones™, Video Remix and Fan Loyalty - Vringo transforms the basic act of making and receiving mobile phone calls into a highly visual, social experience. Vringo’s video ringtone service enables users to create or take video, images and slideshows from virtually anywhere and turn it into their visual call signature. In a first for the mobile industry, Vringo has introduced its patented VringForward technology, which allows users to share video clips with friends with a simple call. Vringo’s Facetones™ product creates an automated video slideshow using friends’ photos from social media web sites, which is played each time a user makes or receives a mobile call. Vringo’s Video ReMix application, in partnership with music artists and brands, allows users to create their own music video by tapping on a Smartphone or tablet. Lastly, Fan Loyalty is a platform that lets users interact, vote and communicate with contestants in reality TV series that it partners with, as well as downloading and setting clips from such shows as video ringtones. Vringo’s video ringtone application has been heralded by The New York Times as "the next big thing in ringtones" and USA Today said it has "to be seen to be believed." For more information, visit: www.vringo.com

 


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