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By 2014: Augmented Reality will be on every Smartphone Print E-mail
Written by metaio GmbH   
Thursday, 29 September 2011
With more than 450 attendees, metaio's annual insideAR has become the world's largest Augmented Reality get-together with many high profile international speakers.

MUNICH, SAN FRANCISCO, September 28th, 2011:  During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news for AR developers, as metaio will soon release a free version of its Mobile SDK to bring latest AR features to a broad developer community. Secondly, an easy to use AR-publishing tool called "junaio Creator" to enable virtually anybody to create AR content for junaio, metaio's popular AR browser. This will be of particular interest for publishers and marketers who have been increasingly drawn to Augmented Reality implementations. Finally, strategic partnerships with the leading chipset IP supplier ARM and mobile platform developer ST-Ericsson on joint R&D. "We are not the only ones who see Augmented Reality as a key enabling technology in the growing mobile computing market", says Thomas Alt, CEO of metaio. "We predict AR to become a common feature on every smartphone and tablet. Of course we are pleased that our solutions have emerged as benchmarks for advanced technology and excellence in our industry, used by developers worldwide."

See the highlights from insideAR 2011 at http://www.youtube.com/watch?v=lc2BMPmN6bs

With its 10-year history as a leading pioneer of Augmented Reality, metaio continues to pursue its vision of making the blending of the digital and the real world a completely natural, everyday experience. Mobile computing is currently the fastest growing IT market, with mobile information retrieval ranging among the foremost activities of smartphone users. Due to its unique capabilities, Augmented Reality has become a powerful enabling technology for mobile location based services, mobile advertising and local couponing, print media enrichment, mobile games or even information on objects, products or posters. Within this scenario metaio expands on its already strong market position as a leader in the field by unveiling its mobile focussed strategy with three major announcements:




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