SAN JOSE, Calif., Aug. 16, 2011 --– Extending its leadership in digital grocery coupons, Cellfire Inc. today increased platform dominance with support for Windows Phone, offering retailers and brands the largest possible consumer reach for mobile couponing.  By customizing an app specifically for Windows Phone, Cellfire is the only digital grocery coupon company that supports all of the primary mobile operating systems – Windows Phone, iPhone, Android and BlackBerry.

"Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Cellfire, that play a valuable role in extending the potential of our mobile platform to enable an even greater mobile experience," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "Cellfire's consumer-first approach to its app, which links manufacturer coupons to a Windows Phone users grocery savings card or loyalty ID for fast, secure and paperless redemption, is a great example of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone," he continued.

Providing brands and retailers with a way to reach digital consumers, Cellfire enables shoppers to gain instant access to grocery coupons from popular brands offered at more than 5,500 grocery stores and customized to specific geographic areas and stores. Cellfire provides the only grocery coupon app that securely links a manufacturer's coupon to a consumer's grocery savings card or loyalty ID for a convenient, safe and paperless redemption experience.

"We offer retailers and brands exclusive access to new customers, creating an intuitive interface that will resonate with each mobile platform," said Paul Stanley, vice president of marketing at Cellfire. "We are making it easier and more convenient for consumers to save money by giving the right coupon to the right person at the right time."

Cellfire offers a variety of touch points, which include web, mobile, social networks, television and in-store, influencing consumer behavior at every phase of the shopping experience, including:

• Before consumers shop in planning and awareness
• While they shop through location-based notifications and alerts
• After they shop with brand loyalty programs and incentives

The Cellfire Digital Offer Network enables consumer brands the broadest distribution network of websites and mobile applications, including third-party partners, grocers and white-label solutions. For brands, Cellfire connects to grocer websites as well as to more than 400 web and mobile partners that reach millions of consumers in their digital world.

About Cellfire

Cellfire is the leading provider of digital coupon solutions in the U.S.  The award-winning Cellfire Digital Offer Network provides brands reach and scale across a fragmented market to engage customers anytime, anywhere with their device of choice across web and mobile. Through just one access point, Cellfire gives brands simplified access to the largest network of digital coupon-enabled grocers and their consumers. Cellfire distributes millions of coupons per month through their Digital Offer Network, reaching users through grocery websites, more than 400 partner web sites, and more than 20 mobile apps.  Founded in 2005, Cellfire is headquartered in San Jose, Calif.  For more information, visit www.cellfire.com.

Microsoft, Windows and Windows Phone are trademarks of the Microsoft group of companies.

SOURCE Cellfire Inc.