With no fewer than 50 App stores launching in the past 12 months, app stores were a big story in 2009.

But a closer look shows problems with the generic app store model - developer dissatisfaction, hyper-competition, shrinking margins, fragmentation, and the all-important issue of discovery. Join Orange, Nokia, envIO, GetJar, Intel, Alcatel Lucent, and key software companies, developers, operators and app stores themselves as our Mobile Forum discusses the questions around app stores and app discovery in an interactive format with excellent networking opportunities which are the hallmark of the Telecom Council.

What are the considerations for the app store operators (the carriers, handset vendors, OS makers, portals, etc.) as they try to carve themselves out a piece of this role?
Is it about revenue, or is it ownership of the relationship?
Can the industry possibly support this many storefronts?
What role does application discovery play?
Does discovery take place within a store, per the Amazon sales models, or across stores, per the Google search models?
Can social networking effectively sort through the 100,000+ apps out there?
2 rapid fire spots are still available for demoing interesting solutions - reply to this email with requests.

About the Mobile Forum: Telecom Council's Mobile Forum gathers 80+ decision-level mobile professionals every few months in a packed ½ day agenda to facilitate networking and business relationships in an executive, interactive format. The agenda also includes many rapid-fire presentations to introduce participating carriers and investors to the relevant startups in the segment.

WHEN: Thursday, March 18, 2010 8:30 AM - 2:00 PM

WHERE: Intel Campus, 2200 Mission College Blvd., Santa Clara, CA 95054
 
SPONSOR: envIO Networks

WEBSITE: http://telecomcouncil.cvent.com/event/MF_AppStoresDiscovery

FEE: Free for Telecom Council Members & $200 for non-members