metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise
Written by metaio
Tuesday, 16 February 2010
MUNICH / BARCELONA - with the release of its Unifeyer Mobile Augmented Reality SDK, a groundbreaking Android demo in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the AR industry.
The Unifeyer Mobile SDK is the world's first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeyer Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeyer by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world. Showcase: Image Recognition on Android Phones by Sony Ericsson
The power of the Unifeyer Mobile SDK is revealed for the first time within the "Creation Day" event, where metaio shows its latest feature tracking technology on a new device by Sony Ericsson, running the Android platform. Within this inspiring event Sony Ericsson will show the power of Co-Creation and how the mobile content will be created and shared in the future.
www.metaio.com
www.junaio.com
The Future of Mobile Augmented Reality
In addition to the product release and showcase, metaio's CTO Peter Meier will give a speech at the MWC10 within the session:"Mobile Innovation - A Vision of 2020", which will take place on the afternoon of Wednesday the 17th of February 2010 at 4pm. "This session will take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality. (.)". Peter Meier will also present how the social AR platform "junaio" is becoming a day by day mobile augmented reality experience.
A video about the Unifeyer Mobile SDK can be found here: http://www.youtube.com/watch?v=vFaxQqH6eig
More information about the Creation Day by Sony Ericsson:
http://developer.sonyericsson.com/cws/devworld/article/newsandinfolatestnewscreationday?cc=gb&lc=en
About the Mobile World Congress: The Mobile World Congress is comfortably the largest and most important mobile industry event in the world with the 2009 event bringing together over 47,000 telecom executives, including over 23,000 C-level attendees and 2,400 press and media representatives. After the hugely successful congress in Barcelona this year, the 2010 event will once again be held in the outstanding "Fira de Barcelona Conference and Exhibition Centre".
About metaio GmbH:
As a pioneer in the area of Augmented Reality technology, metaio develops software products for visual interactive solutions between the real- and virtual world. Based on the software platform Unifeyer, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the real-user's environment. Founded in February 2003, metaio currently employs 56 people at three different locations. The head office of the company is based in Munich. The subsidiaries metaio Inc. located in San Francisco, CA and metaio Asia respectively in Seoul. Until now metaio has worked for more than 340 renowned clients out of different branches and areas. Among them are: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.
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