NAVTEQ Announces Finalists and Judges Panel for 2010 NAVTEQ Global LBS Challenge(R) in Europe-Middle East-Africa (EMEA) Region - Over $2 million US (Euro 1.4 million) in prizes to be awarded to EMEA region winners at ceremony on 14 February 2010 in Barcelona

CHICAGO, Feb. 8 -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today the finalists of the Europe, Middle East and Africa (EMEA) region of the 2010 NAVTEQ Global LBS Challenge. Twelve contestants have been selected to advance to Final Judging, including location-aware applications with the latest features in social networking, driving and pedestrian navigation, augmented reality, workforce management, gaming, advertising and couponing.

The winners will be announced at an Awards Ceremony on Sunday, 14 February in Barcelona, Spain. The finalists for the NAVTEQ Global LBS Challenge in the EMEA region are:

  --  IOTO International Inc. (www.ioto.ca), Canada: WHAXI lets you hail a
      taxi to your GPS location with a push of a button.
  --  Livecontacts (www.livecontacts.com), The Netherlands: Livecontacts
      Mobile offers assurance, safety and security anywhere in the world
      through a unique set of features, including real-time tracking of
      mobile phones and GPS trackers.
  --  M2Mobi (www.m2mobi.com), The Netherlands: Nulaz is a social
      information source that allows you to see where people, places and
      events are located around you.
  --  Mobile Agreements GmbH (www.mogree.com), Austria: With Mogree(TM), you
      can interact with people around you who share your interests--talk to
      existing friends and meet new people.
  --  Mobilizy GmbH (www.mobilizy.com), Germany: Wikitude Drive is a
      turn-by-turn navigation system based on NAVTEQr maps that utilizes an
      augmented reality camera mode and text-to-speech instructions.
  --  Mobitee (www.mobitee.com), France: Mobitee is a GPS golf assistant
      that allows you to find the nearest golf course, follow route guidance
      via NAVTEQ maps, know the distance to each green and calculate your
      score.
  --  Telmap(TM) (www.telmap.com), Israel: Telmap5 is the world's first
      personalized location companion that allows operators to differentiate
      their mobile offerings with highly targeted and local content in the
      framework of search, mapping and navigation.
  --  United Maps (http://unitedmaps.net/), Germany: Walk & Ride packs
      comprehensive map detail and extensive information into an offline
      application that works any place, any time, with no hassle.
  --  VIOM GmbH (www.viom.de), Germany: VIOS Mobile Leader offers workforce
      management to go--keep in touch with your business, everywhere.
  --  XiLabs (www.xilabs.fr), France: Alien Attack is an outdoor GPS game in
      which you must destroy the alien's eggs before the monster catches
      you--run!
  --  Yoose GmbH (www.yoose.com), Germany: Yoose's coupon widget provides
      easy access to coupons and discounts close to where you are, directly
      from your mobile phone's home screen.
  --  ZorroGPSr (www.zorrogps.com), China: ZorroGPS LIVE comes with 16 live
      navigation services on SIM PNDs and mobile phones, including Europe or
      North America NAVTEQ maps, all at a low price.



The NAVTEQ Global LBS Challenge is a worldwide developer competition conducted by NAVTEQ Network for Developers(TM) (NN4D), NAVTEQ's global community and support program for location-based solution (LBS) developers and business partners. Every year NN4D invites developers to build and submit original, pre-commercialized applications using dynamic positioning technology and NAVTEQ maps.

"Now in its seventh year, the NAVTEQ Global LBS Challenge continues to advance and inspire the creation of innovative location-based applications and to illuminate new and upcoming talent among the developers of these solutions," commented Marc Naddell, vice president, partner and developer programs, NAVTEQ. "This year's high-quality and diverse panel of official judges - encompassing geospatial platform providers, device manufacturers, the automotive industry, network operators, development tools and service providers as well as business incubation partners - brings vast experience in evaluating the technical and go-to-market potential of LBS applications."

Final Judging will also take place on Sunday, 14 February in Barcelona. Delegates from the following companies will serve as official judges:

  --  Application Center for Satellite Navigation Oberpfaffenhofen (AZO) -
      Thorsten Rudolph, Managing Director, ESNC
  --  BMW - Dr. Thomas Muller, Department Manager, Navigation and Connected
      Services
  --  deCarta - Marc Prioleau, Global Marketing Strategist
  --  Deutsche Telekom - Alexander Landwehr, Head of International
      Partnerships
  --  DeviceAnywhere - Leila Modarres, Vice President, Marketing
  --  DigitalGlobe - Jim Beckley, Director , Global Account Sales
  --  HTC - Philip Blair, Product Director, HTC Europe
  --  Intel - Pankaj Kedia, Director, Global Ecosystem Programs, Ultra
      Mobility Group
  --  Microsoft Corporation - Chris Pendleton, Technical Evangelist, Bing
      Maps
  --  Research In Motion (RIM) - Mike Kirkup, Director, Developer Relations
  --  Samsung - Byongjoo Kwak, Manager, Media Solutions Center Group
  --  Tanla - Harri Myllyla, Vice President, Business Development
  --  Telefonica - Igor Gonzalez Martin, Manager, GPP (Genasys Positioning
      Platform)



Visit www.LBSChallenge.com for information on the other four regions in this year's competition: North America, India, South America and Asia Pacific (APAC).

NAVTEQ will be exhibiting at Mobile World Congress (15 - 18 February, stand #1D59) and will be demonstrating a broad scope of innovative mapping solutions that showcase the evolution of the end-user experience for today's consumer. NAVTEQ Network for Developers (NN4D) is also Lead Sponsor of the WIP Jam sessions at App Planet at Mobile World Congress (18 February) and will be discussion leader for the group session "Using Location to Differentiate Mobile Apps." For more information, go to http://wipjam.com/wipjam-mwc/.

NAVTEQ, NAVTEQ Network for Developers and Global LBS Challenge are trademarks of NAVTEQ in the U.S. and other countries. All rights reserved.

Web Site: http://www.navteq.com/
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