|
Android Moves Ahead of iPhone in New Smaato Mobile Advertising Metrics - Symbian Still on Top
|
|
|
|
Written by Smaato
|
|
Thursday, 04 February 2010
|
|
Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate)
Smaato Metrics show average worldwide ad network fill rates down from 35% to 29% in January 2010
REDWOOD SHORES, Calif.-- Today, Smaato Inc. published the Smaato Mobile Advertising Metrics (http://metrics.smaato.com) for January 2010. January's metrics show a significant improvement of Android device Click Through Rates (CTR) compared to the past month but Symbian handsets remain top of the list. The Smaato Metrics present for the first time also the average response time of ad networks worldwide as 256 milliseconds and the ad network fill rates for India and the UK.
The boost in Android CTR comes with a large uptake in Android ad requests in the Smaato network and newly introduced Android phones by Google (Nexus One), Motorola (Droid) and handsets branded by mobile operators. The numbers suggest, that there have been a mix of high performing advertising campaigns that where interesting to the Android audience and it could be attributed to new owners of handsets that are curious about responding to mobile advertising.
Smaato's metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 2300 registered mobile publishers in January 2010.
The metrics are provided at: http://metrics.smaato.com
About Smaato Inc.
Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 2.300 publishers have signed up with Smaato as a partner to monetize their content in 215+ countries and Smaato is managing 4 billion ad requests per month.
SOMA's unique feature is the aggregation of 35 leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.
|
|
Social Media Strategies |
 Social Media Strategy Workbook: This Workbook will help you to define your goals and audiences and to decide on the channels that make the most sense for you. Ready to figure out what social media means for you and your own organization? This Social Media Planning Workbook will help you to define your goals and audiences and to brainstorm the channels that make the most sense for you.
Social Media Marketing: How to Build a Socially Armed Team: It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
Social Media Marketing: 12 Essential Tips for Success: With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend.
|
|
