NAVTEQ highlights continuing sophistication and seamlessness of location and navigation solutions for today's active consumer lifestyle

LAS VEGAS, Jan. 6  -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is showcasing a broad scope of innovative mapping solutions at the 2010 International Consumer Electronics Show (CES) in Las Vegas (booth #36226, South Hall). The exhibit features NAVTEQ products and services as well as customer demonstrations from leading third-party companies that showcase the evolution of the end-user experience for today's sophisticated consumer.

NAVTEQ Connect is a product showcase area that demonstrates the impactful nature of navigation and location-based solutions to everyday life as consumers navigate through real-world situations while traveling by car or foot.

  --  NAVTEQ Smart Solutions for Web: This online tool leverages NAVTEQ
      Traffic(TM) and weather information for optimized trip planning and
      commute management and relays the information to mobile devices from
      the PC.
  --  Advanced Driver Assistance System (ADAS): NAVTEQ presents map-enhanced
      ADAS technology which employs speed limit, road curvature, height and
      slope for safer, more efficient journeys.
  --  NAVTEQ Map Updates and NAVTEQ Map Reporter(TM): Consumers have access
      to flexible options for updating/upgrading their NAVTEQr maps via
      online tools, and can also provide community-based feedback via NAVTEQ
      Map Reporter(TM).
  --  Magneti Marelli: This kiosk demonstrates Magneti Marelli's seamless
      connectivity solution between vehicle infotainment systems and
      navigation-enabled smartphones.
  --  NAVIGON: This kiosk presents advanced navigation features supporting
      safe, efficient, eco-friendly driving as well as optimized
      trip-planning and commute management.
  --  Nokia: This kiosk presents a pedestrian navigation service featuring
      NAVTEQ Discover Cities(TM) that acts as a virtual tour guide while
      providing guidance on shortcuts.
  --  NAVTEQ LocationPoint(TM) Advertising: NAVTEQ's location-aware
      advertising platform lets retailers deliver highly targeted, relevant
      and actionable advertising to end users and allows customers to
      explore potential revenue-share opportunities.



Location-based solutions and navigation combine with NAVTEQ's advanced visual content portfolio to create a heightened user-experience.

  --  The Driving Experience: Attendees will get a first-hand look at the
      latest driving experiences through NAVTEQ's leading edge portfolio of
      map products and features.
      --  View a demonstration of NAVTEQ's ever expanding visual content
          portfolio including its most recent product, Enhanced 3D City
          Models, launching at CES.
      --  NAVTEQ Smart Solutions for Auto/PND is an easy-to-customize
          application that lets OEMs bring connected navigation services to
          market quickly.
  --  The Pedestrian Experience:  Using an inter-active demo, attendees can
      experience the latest in pedestrian navigation, with NAVTEQ Discover
      Cities(TM) as well as NAVTEQ's visual content designed to improve
      pedestrian guidance through better orientation.  This hands-on demo
      allows attendees to experience first hand how Enhanced 3D City Models
      provides a premier on-foot experience for both locals and visitors to
      major metropolitan areas.
  --  NAVTEQ Green Streets(TM): This kiosk demonstrates how NAVTEQ map
      features and products enable eco-routing, eco-driving, predictive
      cruise control and hybrid vehicle regeneration opportunities to enable
      applications that economize on fuel and carbon emissions.



NAVTEQ's enabling technologies offer a glimpse into how NAVTEQ obtains the highest quality levels in data collection as well as the future of location-based innovation:

  --  NAVTEQ True(TM): View NAVTEQ's automated mobile mapping collection
      system, representing the most advanced mobile mapping technology in
      use today. Deploying a sophisticated network of rotating LIDAR,
      panoramic and hi-resolution multi-view cameras, NAVTEQ is able to
      collect and maintain a robust set of map attributes that enable
      applications to go beyond simple guidance. NAVTEQ's real-time review
      of collection input is made possible with their
      in-vehicle-multi-monitor and viewing processing system implemented to
      enhance collection efficiencies.
  --  NAVTEQ Smart Solutions for Auto/PND - Broadcast Tools, HD and RDS
      Distribution: NAVTEQ offers HD Radio and RDS broadcast distribution of
      dynamic content including NAVTEQ Traffic(TM), Weather and Fuel prices
      to end-users in more than 80 markets through the United States.
  --  NAVTEQ Traffic(TM): Find out how NAVTEQ Traffic(TM) enables reliable
      routing and provides an accurate picture of real world traffic
      conditions to help travelers reach their destinations faster and more
      efficiently. NAVTEQ Traffic(TM) is available in North America and
      Europe.



"For CES 2010, NAVTEQ is demonstrating the continuing advancements in navigation and location solutions and naturally our role in driving these innovations," shared Jeff Mize, executive vice president, sales, NAVTEQ. "End-users increasingly expect more from their experience and that experience is evolving daily. Our innovative offerings, such as NAVTEQ LocationPoint(TM) Advertising, and next-generation technology, including Enhanced 3D City Models and NAVTEQ True(TM), ultimately enables our customers to meet the needs of today's active consumer lifestyle by enhancing their end-user's experience."

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

NAVTEQ, NAVTEQ Traffic, LocationPoint Advertising, Map Reporter, Discover Cities, NAVTEQ Green Streets and NAVTEQ True are trademarks in the U.S. and other countries. All rights reserved.

Web Site: http://www.navteq.com/