December 17th, 2009 - SPB Software, a leading maker of mobile applications, announces the results of the sixth annual SPB Survey.

 This year the survey was held from November 17th till December 4th, and was meant to capture user preferences and build up a combined report that would identify the changing user profiles, mobile device expectations, brand loyalty and the handset use cases.

Some of the figures we've found and the trends we've discovered were of particular interest, with some of them being really curious. For instance, 45% of respondents their current smartphone is at least the sixth smart handheld they've ever owned. Another surprising thing for us is respondents' age. Last year's survey was mainly taken by people aged under 30 while this year the focus had somewhat shifted - 45% of the respondents were between 31 and 45. Much less surprising is the Top-10 of the most popular devices: it includes 6 HTC smartphones, 2 Apple devices and the popular Samsung Omnia.

There are also a few myths that got busted this year. While Apple's strong educational and musical background has again been confirmed by the share of iPhone/iPod touch owners who use their devices for entertainment (93%) and studying (50%), only 75% BlackBerry owning participants are using their devices for business - not so impressive comparing to HTC's 86% and especially Sony Ericsson's staggering 87%. One more unexpected episode of leadership takeover had occurred when we asked the survey participants if their next device would be of the same brand. It is normally considered that Apple is the leader in customer satisfaction, however our statistics call this statement in question - 86% "yes" among Apple users versus 92% among HTC owners.

SPB Software invites the mobile community to view the full SPB Survey 2009 results here:       
http://spb.com/support/survey.html

In this year, the survey can be considered especially successful for a number of reasons. First, as we are expanding to a bigger number of platforms we now manage to gather response from a bigger and more diverse mobile crowd. Second, this year, with a great deal of help from our friends at Smartphone Experts, we have received well over 11,000 completely answered forms which is a notable improvement over previous surveys. We now have an ambitious challenge to significantly surpass this mark next year.

Three randomly chosen SPB Survey participants received valuable gifts from SPB Software. Jim from Australia has become a proud owner of a gorgeous HTC HD2 device and a $100 worth of chosen software from SPB; Tim from the United States is rewarded with a $100 worth of smartphone accessories of choice from our partners at Smartphone Experts (www.smartphoneexperts.com) plus a $100 worth of our software; Brazilian Rogerio's award is a $100 worth of selected software from SPB.

SPB Software also announces the start of its second yearly Holiday Sale which this time runs from December 17th till December 30th. Comparing to the last year's campaign this year customers are offered a much bigger discount: 50% instead of 30%. The discount is valid for the entire end-user product line:  from usability applications to platform enhancements, from advanced business applications to games.

To claim the discount, customers need to enter the "SPBHolidayDiscount" promo-code in their shopping carts at http://www.spb.com, and see 50% deducted from the order total. The promo-code scheme works for Windows Mobile, Symbian and BlackBerry customers while the prices in Android Market and Apple AppStore will automatically be brought to 50% of their normal level for the period of the campaign, thus making the Holiday Discount deal available for everyone with a compatible smartphone. The SPB Holiday Sale offer is not valid with any other promotion.

For more information on our Holiday Discount please follow the link:         
http://spb.com/support/holidaydiscount.html

*** SPB Software's recent releases: ***

SPB Weather 2.0 for Symbian (http://www.spb.com/symbian-software/weather/)
SPB Weather is the most powerful mobile phone weather forecast program. It combines the detailed everyday forecasts for 10,000 cities worldwide from several weather sources with the beauty and friendliness of up-to-date satellite images on a 3D Globe.

SPB Time 3.0 for Windows Mobile (http://www.spb.com/pocketpc-software/time/)
SPB Time is an advanced, skinnable time toolbox for your Windows Mobile phone. Analog and digital clock modes, World clock, timers and stopwatches, and advanced alarms. A lot of time-related functions in this world's bestselling application.

SPB TV for BlackBerry (http://www.spb.com/blackberry-software/tv/)
SPB TV is a highly usable IP-TV solution, optimized to run on mobile devices. SPB TV provides users with lots of channels in multiple languages with easy-to-use features and settings. No subscription fee!

*** About SPB Software (www.spb.com) ***

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's single number one bestselling mobile application - SPB Mobile Shell. For more information, please visit www.spb.com.

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