SAN FRANCISCO, October 19 -- SPB Software, a leading mobile software developer, has won the prestigious Smaato Advertising Award 2009 in the "Windows Mobile Phone Software" category for its outstanding mobile television solution - SPB TV.

 SPB Software's team members were happy to officially receive this honourable prize during the grand ceremony that took place in San Francisco on October 16th 2009.

SPB Software earned this award despite stiff competition from about 250 other nominees from all corners of the world. Ragnar Kruse, CEO & Co-Founder of Smaato said at the ceremony: "We highlight with this award ceremony the coolest content on the planet. We've received entries from around the world and we are seeing really fresh ideas and great innovation in content and services."

A jury of distinguished market experts acknowledged SPB TV as a user-oriented, innovative and simply outstanding software. "Unlike most other existing TV services, the use of SPB TV can almost replace a common TV service. It is designed to make watching TV on the mobile device as simple and comfortable as on TV," reads the "Award Winners" section of Smaato's own website.

Sebastian-Justus Schmidt, CEO of SPB said: "This seems to be a week of awards for us - we already received a few of them last Monday from Handango, the leading online sales platform worldwide. Besides several awards for products, we have won the overall category and the best developer of the year in Windows mobile. To get this Smaato award is a big honour for us, we did the best we could do. We are proud of all these awards and we regard them as an obligation to keep working hard on useful and feature-rich applications."

About SPB TV:

SPB TV is a subscription-free mobile IPTV viewer, designed for tuning in to publicly available digital TV channels from all over the world. SPB TV features exclusive and patent-pending usability innovations, and gives the mobile subscribers easy access to over one hundred international TV channels in more than 20 languages, directly from their phones. SPB TV gives viewers an unprecedented degree of control over the entire live mobile TV experience. The application supports such must-have TV features as on-screen controls for volume and brightness, instantly accessible TV guide, picture-in-picture previews for all offered channels, quick channels switching, and more. It is currently available for Windows Mobile, BlackBerry, Android and Symbian platforms, with the iPhone version scheduled for release in the next few months. For more information on SPB TV's capabilities, pricing and compatibility please visit http://www.spbsoftware.com.

About SPB Software:

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is also the maker of the world's single number one bestselling mobile application - SPB Mobile Shell. For more information, please visit http://www.spbsoftware.com.

About Smaato:

Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards. Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarters are in Hamburg, Germany.