Sony Ericsson to Pre-Load Scanbuy's Mobile Barcode Application, Making ScanLife Technology Available to Millions of People

NEW YORK, Oct. 19 -- Scanbuy, Inc., the global leader in mobile barcode solutions, today announced that its ScanLife mobile barcode application will be pre-loaded on Sony Ericsson camera enabled devices. Phones are already being sold with the embedded technology in Spain, Italy, and Mexico with more countries to follow in the coming months.

The ScanLife mobile application uses the camera phone to read all major 1D and 2D barcode formats including Datamatrix, EZcode, QR, UPC, and EAN. The application scans a code to immediately launch a specific action like displaying a website, loading a video, dialing a phone number and more. This makes all physical objects interactive and removes the need for a user to type long URL's or search for information using keywords.

"Scanbuy and our partners are building a global infrastructure to make mobile barcode scanning completely ubiquitous and easy for the end-user," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "This partnership is already generating tangible results as people are using new Sony Ericsson phones today with our application."

Telcel, the leading wireless provider in Mexico, is already pre-loading a number of phones with ScanLife. Coca-Cola, Nike, and Frito-Lay have used EZcodes on their marketing material including print advertisements and packaging.

The ScanLife solution is geographically interoperable using ScanLife's Code Management Platform which generates codes and collects analytic data. The mobile application is supported by millions of mobile phones around the world and it is compatible with all major operating systems, including Android(TM), BlackBerry(TM), BREW(TM), iPhone(TM) OS, Java(TM), Symbian(TM) and Windows(TM). It can be downloaded for free from the phone's browser at www.getscanlife.com.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

Source: Scanbuy, Inc.