In traditional manner, Nokia has made this somewhat of a treasure hunt, with many unknowns floating around out there... what geographic regions are currently supported? Which devices are supported? What carrier is required? etc... FYI,currently the following devices are supported: Nokia 5800 Express Music, Nokia N95 8GB, Nokia 6300, Nokia E71,

To locate Ovi Store on my handset I had to venture to the dreaded "Content Download" area (see Applications / Download) and then refresh your content. If luck is on your side (and your device, carrier, and region are supported) you should notice a new icon for Ovi Store. Simply click on the icon and follow along to download the service.

Where it did get a bit simpler was when I accessed the Ovi store online using my PC. Apparently the site has been up and down today (likely due to huge traffic). I finally managed to get a "hit" on the store and then logged in using my Nokia account - if you don't have an account already you can easily create one. One created users will then need to verify their account creation and then can start the search and discovery process.

Once logged in I began to browse the collection of applications (free apps are always in huge demand! To test things I selected a few free apps including, the Star Trek ringtone, Cellspin multimedia blogging app, and BuddyCloud (social networkign app).

Selecting an app is very simple, simply browse then send the application to yoru mobile. After a moment a text message whould appear on yoru device where you can then download the application directly OTA (data charges may apply)

Currently, only select devices are supported by Ovi Store

Browse the catalog using the PC app to locate applications

I'm currently attempting to download the Ovi Store application via Nokia Content Download service but it appears the download may be hung! I'll keep on trying!

See also http://store.ovi.com (although the link may be broken still!)

• @pr_entrepreneur Nokia OVI Store - What a Disastrous Launch
• @pgaspar I think is over reacting... Nokia Ovi Store Launch Is A Complete Disaster
  
• @Ew4n I am a dev. Ovi Store's UI should be setting the standard for apps, but is horrible instead
• @albertpoon I guess copying the App Store is harder than it looks.
• @xMichaelSFx just did a short post regarding the Ovi Store on Symbian Freak .. wasn't really positive either
• @tweetmeme Nokia's Ovi Store day one: why aren't the best S60 apps being promoted?
• @bensmithuk: Ovi store is a fail today because it's a geek interface with mostly non-geek content