DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/47da73/mobile_application) has announced the addition of the "Mobile Applications & Apps Stores: Business Models, Opportunities & Forecasts 2009-2014" report to their offering.

This report provides a unique analysis of the opportunity for mobile applications and app stores forecasting the market for six years and vitally breaking down by category of application (mobile game applications, lifestyle and healthcare apps, multimedia & entertainment apps, education & reference, finance & productivity and social networking).

In this report app-billed value added services (subscriptions, premium events and additional content) are forecast revealing a market value well in excess of standalone app downloads and an investigation as to how apps are delivered both on-store and across traditional channels is presented.

In addition this mobile apps report also explains how developers, operators and OS providers have responded to the challenges laid down by the Apps Store including a discussion of how apple differentiated itself from traditional models of content distribution, monetisation and revenue share.

Key questions this mobile applications report answers:

    * How will the mass deployment of app stores impact both upon existing distribution content channels?
    * How will the market for mobile applications develop over the next five years, and to what extent will growth be dependent upon onstore sales?
    * What revenue streams will accrue from value-added services enabled by in-app billing?
    * What opportunities do app stores offer for players across the mobile value chain?
    * Which categories of mobile application will generate the largest revenues?
    * How will app stores effect the distribution of entertainment and content revenues within the mobile ecosystem?
    * Which players are poised to launch app stores in the short and medium term?

Key Topics Covered:

Glossary

Executive Summary

Introduction

1. The Rise of the App Store

2. The App Store, the Mobile Value Chain and Revenue Distribution

3. The Market for Mobile App Downloads

4. The Market for Mobile App ValueAdded Content and Services

5. The Key Players

5.1 Storefront Brands

5.1.1 Google

5.1.2 Palm

5.1.3 Orange

5.1.4 Research in Motion

5.1.5 Nokia

5.1.6 Microsoft

5.1.7 O2 Litmus

5.1.9 Samsung

5.1.10 Cydia

5.2 Whitelabel Storefronts

5.2.1 Amdocs

5.2.2 SurfKitchen

For more information visit http://www.researchandmarkets.com/research/47da73/mobile_application