The Power of Less Explored by Executives from Microsoft, Google, Cisco and Start-Ups Threadless and Meetup

SAN FRANCISCO, March 11  -- O'Reilly Media, Inc. and TechWeb, co-producers of Web 2.0 Expo, Web 2.0 Summit and Gov 2.0 Summit, today announced the lineup of keynotes scheduled for Web 2.0 Expo San Francisco 2009, themed this year around the concept of "the Power of Less." Captains of industry such as Microsoft's Stephen Elop and Google's Vic Gundotra will share the stage with innovative startups, thought leaders, and creative geniuses. The event takes place March 31-April 3, 2009 at the Moscone West Convention Center. More information available at: www.web2expo.com/sf.

"The power of less can mean how to get more done with fewer resources, it can mean the attractive power of simplicity, and it can mean all the ways in which constraints drive creativity and opportunity," said Jennifer Pahlka, conference co-chair of Web 2.0 Expo. "We wanted to explore how this principle manifests across all sizes and types of organizations and many different roles, in order to spur innovation and help attendees thrive during the downturn."

The list of key speakers planned for Web 2.0 Expo San Francisco 2009 will grow as the event nears and currently includes:

  --  Will Wright, Creator of Spore
  --  Stephen Elop, President, Microsoft Business Decision
  --  Vic Gundotra, Vice President of Engineering, Google
  --  Padmasree Warrior, Chief Technology Officer, Cisco Systems, Inc.
  --  Heather Gold, The Heather Gold Show
  --  Scott Heiferman, Meetup
  --  Jake Nickell, Founder, and Jeffrey Kalmikoff, Chief Creative Officer,
      Threadless
  --  Mark Carges, eBay Inc.
  --  Amanda Koster, SalaamGarage
  --  Kevin Lynch, Chief Technology Officer & Senior Vice President,
      Experience & Technology Organization, Adobe Systems Incorporated
  --  Douglas Rushkoff, Author, "Get Back in the Box"
  --  Anssi Vanjoki, Nokia
  --  Jeff Veen, Small Batch, Inc.
  --  John Maeda, Rhode Island School of Design



Web 2.0 Expo is the global annual gathering of developers, designers, marketers, and business professionals building the next generation Web. The event provides attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new adopters of Web 2.0 to take advantage of this new generation of services and opportunities. Fostering a setting for innovation, creativity and dialogue, Web 2.0 Expo San Francisco offers a multi-track conference, workshops, expo show floor, an "unconference" program called Web2Open, a Launch Pad event for start-up companies, Birds of a Feather networking sessions and more.

Sponsors of the Web 2.0 Expo San Francisco 2009 event include: Diamond sponsor IBM; Platinum sponsors eBay, Microsoft and Salesforce.com; Gold sponsors Adobe, EffectiveUI, Germany Trade & Invest GmbH, UltraDNS and ONEsite; Silver sponsors 3Tera, Ascentium, HiveLive, ImageSpan, Jive Software, Juniper Networks, Kapow Technologies, Keynote Systems Inc., Lithium Technologies, Nokia, Nomee, Qtask, Rackspace Hosting, TamTamy, SynthaSite, Vignette and Znak it!.

To learn more about the 2009 Web 2.0 Expo San Francisco or register visit: http://www.web2expo.com/sf

Watch video of past Web 2.0 Expos in San Francisco, New York, and Europe at: http://web2expo.blip.tv/

View selected presentations from Web 2.0 Expo San Francisco 2008 at: http://en.oreilly.com/webexsf2008/public/schedule/proceedings

To see articles, blogs, and other coverage of last year's event, visit: http://en.oreilly.com/webexsf2008/public/content/news-coverage

For a look at photos from 2008, see: http://flickr.com/groups/web2expo08/pool

To apply for a media pass, visit: http://en.oreilly.com/webexsf2009/public/content/media

To read Tim O'Reilly's take on the future on the O'Reilly Radar, visit: http://radar.oreilly.com/

If you have ideas about areas you'd like to see included at the conference, send a note to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter: http://newsletter.web2-0expo.com/

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About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.