Celebrity Guests Promote the Latest Trends in Consumer Electronics Technology

Las Vegas, NV, January 5, 2009 - Sports icons, legendary musicians and television all-stars will come together at the 2009 International CESr to experience and promote the latest products and technologies in the consumer electronics industry. The 2009 International CES, the world's largest consumer technology tradeshow, runs January 8-11 in Las Vegas, Nevada.

The celebrity appearances kick off on Wednesday, January 7, a day before the show floor officially opens, at the Billboard Digital Music Live! Conference Session in the LVCC, North Hall, N255. Soulja Boy Tell'Em has used the Internet to plot out one of the fastest rises to stardom in recent memory. Whether it's recording disc tracks on YouTube or ranking in ringtone sales, Soulja Boy has his finger firmly placed on the pulse of today's digital world. He will discuss his strategies with his manager and producer during his revealing presentation at 10:55 a.m. Then, at 3 p.m. Akon and Rio Caraeff will outline together how art meets commerce in the digital age.

NBC Universal will again be the Official Broadcast Partner of the International CES, broadcasting live from the show floor. They will be on hand with select NBC Universal broadcast and cable entities such as: The Today Show, the NBC Evening News with Brian Williams, Access Hollywood and CNBC'S Maria Bartiromo.

Sony Pictures Television (SPT) will also return to the 2009 International CES show floor, showcasing its wide variety of content across all platforms. In celebration of the 25th anniversary of Jeopardy!, SPT will film daily episodes of Celebrity Jeopardy! on a specially built set on the CES show floor. They will record 11 Jeopardy! episodes throughout CES, on a 16,000-square-foot stage that will become the new set for the game show, in front of an audience of 600. Dr. Oz, a frequent medical guest star on The Oprah Winfrey Show, will also appear in the SPT booth, promoting his new syndicated talk show.

The 2009 CES show floor opens January 8, and celebrities will be in abundance on that day: SHARP, the official HDTV of Major League Baseball, will host a slew of MLB All-Stars in their booth, LVCC, Central Hall, 11024. Prince Fielder, All-Star first baseman for the Brewers and the youngest person ever to reach 50 homeruns will be in SHARP's booth from 12-1 p.m. Five time All-Star Big Papi, David Ortiz, with the Red Sox, will make an appearance from 2-3 p.m. and New York Mets starting pitcher John Maine will be there from 4-5 p.m.

Also on Thursday, Sarah Fisher, Indy Car and Indy 500 driver, will race into the SimCraft booth, LVCC, South Hall 2, #25311 from 2-4 p.m., while Akon stops by to promote SanDisk from 2:30-3 p.m. in their LVCC Booth, #30659. Will.I.am with the Black Eyed Peas is nominated for a Global Media Award and will be at the Awards Program starting at 7 p.m. at the Venetian in the Bellini ballroom.

On Friday, January 9, SHARP is bringing in a new crew of MLB sluggers. Chicago Cubs infielder Ryan Therlot, will be in the SHARP booth, LVCC, Central Hall, 11024, from 10-11 a.m., 2006 Rookie of the Year and 2008 All Star and Silver Slugger Hanley Ramirez will be there from 12-1 p.m., Joba Chamberlain, Yankees pitcher, will stop by from 2-3 p.m. and three time All-Star and Silver Slugger Matt Holiday will round things off from 4-5 p.m. Kathy Kinney, coming as the Mrs. P persona will be stopping by the Kidthing booth, Sands, #72101F on Friday at 11 a.m.

Friday night will wrap up with the invitation only Monster Cable concert at the Paris Hotel. Diana Ross will be headlining with a performance at 9 p.m.

Select celebrities will be on hand for multiple days in a row. Sebastian Copeland will be in the Hewlett Packard Booth, LVCC, South Hall 3, #31112, from 1:30-3 p.m. on Thursday, January 8 and again from 10:30 a.m.-12 p.m. on Friday, January 9 signing photos from his recent Antarctica trip where he documented global warming issues.

Haier America is bringing a hat-trick of NBA Hall of Famers to their booth January 8 through January 10. Clyde "The Glide" Drexler, "The Chief" Robert Parish and "Big Red Head" Bill Walton will all be on hand from 10-11:30 a.m. and again from 12:30-2 p.m. on all three days at the LVCC, Central Hall, Booth #11017. And gaming champion, Johnathan Fatallty Wendell, will be taking on attendee gamers in competition from the Creative Labs booth, LVCC, South Hall 3, #30651 everyday of the show. Fatal1ty's name and face became familiar to gaming fans around the world during his two seasons as commentator for Championship Gaming Series telecasts on DirecTV.

For more information about the 2009 International CES before, during and after the show, including celebrity appearances and special events, visit www.CESweb.org .