The 2008 Content Award jury members are:


 Billy Pidgeon, Program Manager, IDC
 Lewis Ward, Research Manager, IDC
 David Card, VP & Research Director, Forrester Research
 Nathan Thompson, Manager of Mobile Marketing, The Orchard
 Roger Entner, Senior Vice President of the Communications Sector, Nielsen IAG
 Peter Rojas, CEO and Co-Founder, RCRD LBL, gdgt, Engadget, Joystiq, Gizmodo
 Dan Frommer, Senior Editor, Silicon Alley Insider
 Jill Fehrenbacher, Founder & Freelance Design Consultant, Inhabitat
 Fredrik Nystrom, Creative Entrepreneur, PlusFourSix
 Mike Hudack, CEO and Co-Founder, blip.tv
 Dina Kaplan, COO and Co-Founder, blip.tv

 Lewis Ward, Research Manager, IDC
 Bernhard Schambeck ,Human Machine Interface (HMI) expert, BMW
 Simon Judge, Freelance Mobile Developer

Sony Ericsson is also pleased to announce that individual, or non-professional, developers may now also submit and compete in the category; XPERIAT X1 panels at the 2008 Sony Ericsson Content Awards. Previously, submissions for this competition were only accepted from professional developer groups, but Sony Ericsson has received significant interest in the XPERIAT X1 Panels category from private developers and has decided to open up the category so that private developers may compete.

With this change in the rules, private developers will now have free access to the Sony Ericsson Software Developer Kit (SDK) for Windows Mobile which enables developers to produce a variety of XPERIAT X1 panels that can meet the consumer demand for a rich, individualized mobile multimedia experience.

"Sony Ericsson is committed to building a rich and dynamic panel eco-system for the XperiaT X1 bringing the power of the handset to life," said Björn Ahlberg, Head of Content & Services at Sony Ericsson. "Making the SDK for Windows Mobile available for free to developers and mobile content creators will accelerate the development of new panels and applications for the XPERIAT X1, offering consumer choice and personalisation."

Winning entrants will be invited to an exclusive two day workshop and presentation at the Sony Ericsson headquarters in Lund, Sweden in March 2009. They will also be given an opportunity to present their projects to a series of top executives and spend one-on-one time with Sony Ericsson managers and in-house development teams. Finally, winners will be given a 2008 winner's symbol that can be proudly displayed on their Web site and used in marketing literature.

 

Submissions in the following categories must be completed by November 30, 2008:
 Being Productive
 Going-Green
 In-car Applications
 It's all about the Entertainment
 Lifestyle Choice
 Themes & Graphics

 

The deadline for XPERIAT X1 Panel submissions is January 30, 2009.

To find out more about 2008 Sony Ericsson Content Awards please visit www.sonyericsson.com/contentawards.