December 10th, 2008  itsmy.com, one of the most active, pure mobile social networks in the world, takes steps to protect its users not only within the community but also on the streets. 

Therefore itsmy.com submitted the concept for a new street sign to the European Union in Brussels that should call the attention of all road users to mobile internet usage outdoors.

 People meet other people in mobile social networks around the world every minute. But how often do they accidentally "meet" people in person while surfing in mobile internet? A survey among more than 1,000 mobile community users carried out by itsmy.com in December 2008, shows astonishing results: 64% of respondents worldwide already bumped into someone else or fell over something while they were surfing mobile internet and walking down the street or any other location. Although it might be funny to meet some new people like this, itsmy.com realizes the danger for health and safety of not only its own community members but of all mobile internet users in the streets.

 43% of male and 55% of female respondents admitted to having had a collision with other people, doors and even bicycles while surfing mobile internet. The new street sign concept is a result of the ideas of itsmy.com users and will - after the submission to the European Union - also be submitted to the US authorities.

 Mikko Saarelainen, Director Communities at itsmy.com: “This idea has been developed by itsmy.com as the internet usage via mobile phones grows dramatically. We feel responsible for our users, not only in mobile internet but also outside. Our users have an average community usage time of 52 hours per month – with their mobile phones! And we want to make these hours not only entertaining but also safe.”

About itsmy.com

itsmy.com is the strongest community brand in mobile Internet. It runs off-portal, operator independent with more than 2.5 million mobile users, 4.5 million mobile home and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, personal mobile TV broadcasting and location based services make itsmy.com the stickiest mobile social network. itsmy.tv is the world leading mobile social TV and personal mobile broadcasting service.

itsmy® is a brand of Gofresh GmbH.

Mobile user generated content and mobile social networking pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates with a strict mobile web only vision. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world. "Gofresh Advertising" is the world's biggest Mobile Social Ad-Network and Mobile Advertising Rich Media Platform.