PC web-based applications instantly optimized for all mobile devices

Today Wapple is unveiling Wapple Architect™, which enables developers to quickly mobilize existing PC web applications and create new mobile services that integrate existing data and content; and be 100% confident that they will work on every mobile device - from the latest iPhone and G1 Smart phone to the earliest basic handsets.

"Architect is a ground breaking technology that integrates at the very heart of an existing web application, unlike transcoding systems," explains Rich Holdsworth, CTO at Wapple.

Only 50% of traditional websites can be viewed via mobile, the other 50% provide a poor user experience because they have not been designed for mobile devices. Wapple Architect dramatically cuts the time and cost of mobilizing web applications and delivering rich multimedia mobile content. And because Wapple's device profiler automatically recognises the characteristics of any mobile device, the application and content instantly repurposes to work on the thousands of different handset and software combinations on the market. This eliminates the need for manual device or browser profiling or developing multiple versions that have held back the growth of the mobile internet.

"There is growing demand for good quality mobile applications and content, but developers have been faced with the impossible task of supporting more than 50,000 device and software variants," says Holdsworth. "The result is that many have either used crude transcoding to deliver very basic content or spent weeks developing different sites for different phones. With Wapple Architect, developers simply build it once and let Wapple's delivery engine do the rest."

At the heart of Architect is Wapple's unique, easy-to-understand XML-based mark-up language, WAPL (Wapple Application Programming Language). This enables the development of genuine device independent applications that can be written in any language and output in WAPL.

WAPL works in the same way as HTML/XHTML for websites and applications. Once WAPL files have been added, Wapple's web services will detect if a mobile device is being used to access the site and output WAPL as the view file.

The Wapple Exhibit™ device profiler and delivery engine provides dynamic and intelligent optimisation so that applications and domains developed using Wapple Architect are accurately rendered not just for all of the devices in use now but from the moment a new device or update is launched onto the market.

"More than 100 new device and software combinations appear every month," Holdsworth continued, "By using Wapple Architect, developers are future-proofing their mobile applications. Our delivery technology simply identifies new device properties the moment they are used and presents content in the right way. The correct mark-up language is delivered, logos and other images are never distorted or in the wrong colour, navigation is presented in the most appropriate way and only content the device is able to handle is displayed and adapted to the screen size."

A beta version of Wapple Architect is available from today. For more information visit http://wapple.net/architect.htm
About Wapple

Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Wapple has developed powerful web-based tools that allow companies to create professional and user-friendly mobile internet sites and also builds and manages bespoke mobile solutions.

Wapple's list of clients already includes MTV, TDK, Mobil 1, Metallica and The Washington Post mobile sites along with new media agencies such as Generiq, G8Wave, MIG, Cherry Media, Guerrilla and Bravado. http://wapple.net