Music is reborn as Sony Ericsson announces three new Walkman phones and the next generation music accessories

London July 22 - Building on three year’s experience and technology 30 years in the making, Sony Ericsson continues to lead the way in the mobile phone music arena with cutting edge music technology and unique accessories.

Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations with fantastic extras such as great imaging and video capabilities.

“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of phones and accessories, we are offering high quality sound and a rich feature set that cements our position as a leader in the music phone category. We are pushing the boundaries of what people think is possible and are offering best-in-class sound quality and our most exciting Walkman™ phones to date.”

The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest.

Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902 Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.

With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an 8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device that will make you the envy of your friends.

The W595 Walkman™ is perfect for those who want to share sounds with their friends. Store and play more than 1,900 songs** through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your tunes with a friend or Bluetooth™ your sounds to Sony Ericsson’s range of wireless speakers.

The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).

The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.

The Walkman™ phone through history
Walkman™ phone continues to chart high

• August 2005 – Sony Ericsson launches its very first Walkman™ phone – the W800
• December 2005 - Three million Walkman™ phones sold to date
• April 2006 – Sony Ericsson launches its first Walkman™ phone music accessories; MPS-60 portable speakers, which goes on to sell millions of units worldwide
• October 2006 – Sony Ericsson launches its first slider Walkman™ phone – the W850 which also introduces the unique TrackID™ music recognition application
• November 2006 –Sony Ericsson launches the W950 Walkman™ with the biggest storage yet - 4GB
• December 2006 – 20 million Walkman™ phones sold to date
• February 2007 – Sony Ericsson launches its slimmest Walkman™ - the W880
• November 2007 – W910 Walkman™ phone with Turbo 3G/HSDPA launches as a complete entertainment device
• December 2007 – Walkman™ phone sales hit 57 million
• February 2008 – Sony Ericsson launches the W350, with Walkman™ on top and W380 with gesture control
• July 2008 – W980 Walkman™ phone with clear audio experience launches

With Sony Ericsson today music is reborn. What are you waiting for? Join the Walkman™ phone family and experience music how it was meant to be heard.

For more information visit www.sonyericsson.com/reveals

The W302 Walkman™ is an EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Midnight Black and Sparkling White in Q4 of 2008.

The W902 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.

The W595 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.

The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The Wireless Portable Speaker MBS-200 will be available in selected markets from Q4 2008.

The Wireless Portable Speaker MBS-400 will be available in selected markets from Q4 2008.

The Portable Speakers MPS-100 will be available in selected markets from Q4 2008

The Wireless Stereo Headphones HBH-IS800 will be available in selected markets from Q4 2008

The Noise Cancelling Headphones HPM-88 will be available in selected markets from Q4 2008

The Active Headphones HPM-66 will be available in selected markets from Q4 2008

Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
* The TESTfactory is an independent testing laboratory of Motor Presse Stuttgart, which is certified according to DIN EN ISO 9001 and is accredited in accordance with ISO / IEC 17025.
** Assumes eAAC+ encoded files

© Sony Ericsson Mobile Communications AB, 2008.