MightyBackup Premium Provides a Wireless Ecosystem and a Standard Model for Migrating Licensed Content
BREW 2008 Conference

SAN DIEGO-- FusionOne, the leading provider of mobile phone backup and migration services, today announced that it has created an ecosystem for the wireless industry based on its operator-branded Mobile Content Transfer Solution. Announced at Qualcomm’s BREW 2008 Conference in San Diego, FusionOne’s mobile content ecosystem will provide the wireless industry with a platform for backing up and migrating licensed mobile content. Based on FusionOne’s unique MightyBackup Premium product, this solution arbitrates the digital rights issues associated with moving licensed content from one mobile phone to another. FusionOne will showcase its products including MightyBackup Premium in booth #402 at the BREW 2008 Conference, May 28 - 30.

The Mobile Content Transfer Solution creates a solution that is comprised of operators, device manufacturers, content providers, billing system providers and technology providers such as Qualcomm. This solution will offer wireless subscribers the option of restoring their licensed content when they purchase a new mobile phone. With the Mobile Content Transfer Solution, subscriptions and credits are seamlessly migrated to a new mobile device and customer relationships with the subscriber are preserved.

“This holistic approach to the protection and migration of licensed mobile content is unique to the wireless industry,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “Wireless operators can substantially reduce revenue leakage by making it easy for subscribers to reacquire their applications and other content. Likewise, content providers will benefit from increased customer loyalty and retention, while subscribers themselves will no longer have to delay purchasing a new mobile device due to the inconvenience associated with restoring their applications.”

According to a recent Market Tools survey, one in three mobile phone users have had a phone lost, stolen or damaged. As a result, the need for FusionOne’s Content Transfer Solution is all the more important to facilitate seamless transfer of this content to the subscriber’s new phone.

The Mobile Content Transfer Solution is built on FusionOne’s MightyBackup service, which has protected more than half a billion mobile phone contacts. MightyBackup wirelessly backs up the mobile phone address book to FusionOne’s secure data center, keeps the information continually up-to-date, and automatically transfers the records when the user replaces or upgrades their mobile phone. This affordable service enables online management of the address book, automatic recovery of the information, and a secure protection for the valuable contact information stored on a user’s mobile phone.

“FusionOne’s Mobile Content Transfer Solution builds on the success of Mighty Backup to allow members of the wireless value chain to work together in extending the migration of subscriber property between devices to expensive licensed content and services,” said Kathy Braegger, senior product manager and head of developer relations for Qualcomm Internet Services. “FusionOne’s move to preserve the wireless applications that personalize the end user’s experience is meeting a much needed end-user demand.”

FusionOne also announced partnerships with four new content providers today at Qualcomm’s BREW 2008 Conference.

About FusionOne

FusionOne offers a suite of premier mobile applications that help consumers protect and manage the personal content on their mobile phones, including contacts, calendar, photos, music and messages. FusionOne pioneered mobile phone backup and offers the industry’s leading backup service supporting millions of customers, currently offered on 15 wireless carriers worldwide. FusionOne is an established leader of mobile content backup through its patented wireless synchronization platform and its memberships with key industry associations including the Open Mobile Alliance, Elite member of Qualcomm’s BREW Alliance Program and the Symbian Connectivity Partner Program. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.FusionOne.com.