Tele Atlas’ Commitment to Web and Wireless Location-Aware Application Development Continues

 Las Vegas, CTIA Wireless 2008 — April 1, 2008 — Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced the call for entries for the Tele Atlas Maps in Apps 2008 competition. Maps in Apps is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers. Tele Atlas invites developers of both Web and mobile location-based applications to participate in the 2008 contest. 

 “As consumer and business developers increasingly build map data into their mobile and internet applications, users are discovering the convenience of location-awareness as they search, find and navigate,” said Darren Koenig, director of wireless, internet and telecom markets for Tele Atlas.  “Through Maps in Apps, Tele Atlas is promoting innovation in location-based services by supporting developers as they create diverse Web and mobile software leveraging digital map data and related content.”

The Maps in Apps contest was created to help spur the growth of consumer and business applications that utilize mapping or location to enhance functionality, and past finalists in Tele Atlas LBS Innovators Series programs have leveraged their success to launch commercial location-based solutions. The 2008 contest entails:

 WHO: Participation is open to all mobile and Web application developers using Tele Atlas data in the U.S. and Canada.
WHAT:  Up to three finalist applications will be showcased in the Tele Atlas booth at CTIA Wireless I.T. & Entertainment 2008; visitors and attendees will vote for their favorite application via SMS or paper ballot. One grand prize winner will be awarded $25,000 in cash and $50,000 in Tele Atlas map data; two runners up each will receive $10,000 in cash and $20,000 in Tele Atlas map data.
WHEN:  Applications are accepted through July 18, 2008
WHERE:  To learn more about the Tele Atlas LBS Innovators Series, including submission instructions for Maps in Apps 2008, and information on Tele Atlas DeveloperLink, please visit http://www.LBSseries.com.
 
About Tele Atlas LBS Innovators Series
The Tele Atlas LBS Innovators Series features the Maps in Apps contest, the Attendee Choice Awards at CES, and the Tele Atlas LBS Innovators Series held at the Wireless Innovations Conference and VentureWire Mobile Technology Summit produced by Dow Jones. More information on the programs, including details for submitting applications, is available at: http://www.lbsseries.com.

 About Tele Atlas DeveloperLink

Designed to provide Internet, mobile and other next-generation application developers access to technology, business tools and services that can help reduce their time to market and increase their potential for success, Tele Atlas DeveloperLink features an expanding library of sample map data and applications, technical tools and business information. Launched in the spring of 2006, the Tele Atlas DeveloperLink community has grown rapidly and now includes thousands of active participants – one of the world’s largest communities of geographic application developers. Learn more at http://developerlink.teleatlas.com.  

 About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.