The WHERE Developer Program is North America’s dominant platform for Mobile LBS application development

Boston, MA - March 12, 2008-- Today, uLocate Communications announced that ten of the fifteen applications selected as semi-finalists in the 2008 NAVTEQ Global LBS Challenge – Americas were built on WHERE™. These semi-finalists used the WHERE Developer Program to turn creative ideas into mobile location based applications. The semi-finalists have the opportunity to win from a prize pool of $3 million ( U.S.) and immediately reach consumers across multiple carriers through WHERE.

 First launched in North America in October 2003, the annual NAVTEQ Global LBS Challenge invites developers to build mobile location-enabled applications using dynamic location technology and NAVTEQ® map data. Participants compete for a global prize pool of cash, licenses and services from NAVTEQ and sponsors of the event.

 The WHERE Developer Program provides developers with simple, powerful tools to create and launch location-enabled applications.  WHERE has been adopted by virtually all North American carriers  eliminating development complexity of porting across multiple operating systems, handsets, and working through the carrier certification process.

 "With their ability to aggregate location-based content, WHERE proved to be a tremendous asset to developers in this year's NAVTEQ Global LBS Challenge," said Marc Naddell, Vice President, Partner and Developer Programs, NAVTEQ. "Their offering simplifies the process for creating innovative location-based applications and distributing them on multiple carriers."

 The 2008 NAVTEQ Global LBS Challenge – Americas semi-finalist applications built on WHERE are:

AEN Mobile:                       Real time emergency information

Game Park:                       Location-based multi-player gaming

HeyWhatsThat:                  Interactive views of mountain peaks and skylines

POI Cruiser:                       Find local businesses on a color-coded grid

Proxido:                             Set location-based reminders for yourself

SportsTalk:                        Fans chat, share, or trash talk the opposing team

Trapster:                            Report and share speed-traps and hidden cameras

UMI Transit:                       Detailed public transportation information and maps

WildLab:                            Tag and share sightings of bird species

ZooM:                                 Map and schedule visits between businesses and customers

 “We congratulate this year’s NAVTEQ Global LBS Challenge semifinalists who built their application on WHERE,” said Matt Gross, General Manager, WHERE Developer Programs. “We believe that any creative location idea should move quickly from conception to adoption across a range of consumer handsets. It's our top priority to help developers gain promotion, distribution, and a path to build a successful business."

 For more information on the WHERE developer program, please visit http://developer.where.com.

For more information on the NAVTEQ Global LBS Challenge, visit www.LBSChallenge.com.

About WHERE

 WHERE, a service of uLocate Communications, is a wireless application that provides people with a single point of access to the world’s most comprehensive library of location based content. With WHERE, consumers can connect with the world around them and customize their experience by choosing which location based applications they want to use. Each of these applications, including options for local search, news, weather, events and friend finding, deliver contextual content based on a user’s current location. For more information, please visit www.where.com.