Boston, MA: Cellyspace has today introduced new, online publishing tools for classified & directory advertisers to deliver rich, multimedia slideshows to prospective buyer’s cell phones. Referred to as MMS (Multimedia Messaging Service), this Cellyspace “Send-to-Phone” feature enables advertisers to deliver more engaging content than simple text messages since MMS can include images, audio, video and extensive text.

Once an agency, enterprise or consumer creates their slideshow, a CTA (Call-To-Action) is automatically generated for each MMS. Advertisers place a “text-to-keyword” CTA in print ads and a link or html CTA in web ads so prospective buyers can receive the MMS on their phone. Web viewers can first preview the MMS online, giving the slideshow exposure both online and on the phone.

Media selection and placement is at the cost and discretion of the advertiser. However, keywords and links can be added to an unlimited number of newspapers, magazines and websites. No training is required for advertisers to use Cellyspace’s self-service tools to compose and publish their MMS slideshows.

With Cellyspace there are no subscription fees and content is created, edited, converted and stored online for advertisers at no charge. Advertisers pay 20 cents for each MMS when sent to a prospect’s phone.

“The best advertising ROI is for those who understand that the mobile experience is immediate and personal. Using this experience to have your contact information on 100 U.S. prospect’s phones for a $20.00 investment seems quite cost effective,” said Rich Eicher, President of Skycore LLC, developers of Cellyspace.

“A case could be made for enterprises to target new print and online markets, to raise classified budgets and to increase the number of placements – all enhanced with a relatively small investment in mobile marketing,” added Mr. Eicher.

Cellyspace also has online tools for content providers to offer premium or advertiser-funded content, including syndication and broadcast subscription options. Visit http://help.cellyspace.com/250_71_6 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Skycore, LLC: Skycore is a Boston firm focusing since 2003 on mobile technology solutions for consumers and enterprises. Their core product, Cellyspace, offers online tools facilitating user-generated and advertiser-generated composition of MMS messaging, mobile content and ringtones. Contact: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it