60,000 Views to New Channel in First Weekend

NEW YORK, and SUNNYVALE, Calif., Feb. 19 -- Baeble Music http://www.baeblemusic.com/, which produces live concert programming highlighting emerging bands from the best venues across the country, and mywaves, the largest mobile video destination, announced today that Baeble Music is now the first and only music channel offering on mywaves, http://www.mywaves.com/. During the first weekend of the Baeble Music channel launch on mywaves, there were more than 60,000 views.

"Baeble's multi-platform network is a perfect fit with the #1 mobile streaming website in the world," said Rory Maher, CEO of Baeble Music. "With mywaves Baeble can reach its audience wherever they are, while giving advertisers a way to extend their message in a meaningful way."

Maher continued, "An increasing number of web companies have optimized their sites for mobile technology and, as a result, we are seeing 'off-deck' -- web based mobile media consumption grow rapidly as carrier based mobile media loses favor. Mywaves has been way ahead of its competitors in developing its site and growing its audience. As a result, Baeble's programming is where its fans are -- on the go."

Since its consumer launch one year ago, mywaves has amassed the largest mobile video audience in the world, with over five million monthly unique visitors. Users in over 175 countries use mywaves to access over 400,000 channels of video that include professional programming, user-generated content and personal videos.

"Baeble's fan base represents a young, on-the-go generation, interested in new, compelling ways to discover hot, emerging bands," said Rajeev Raman CEO and founder of mywaves, Inc. "Our service is the perfect vehicle for Baeble to deliver their professionally produced content to music fans all over the world."

Baeble features fully-licensed, proprietary programming that enables those from outside the nation's largest markets to experience the thriving emerging music scene. Currently, Baeble music features a growing collection of 100+ concerts filmed on locations in music venues in New York, Los Angeles, and Austin.

These high-quality shows, selected by Baeble's staff feature some of the country's best up-and-coming acts, from indie-rock groups to heavy metal, Americana, experimental, and pop bands. Users can visit the Baeble Music site and preview each show in free streaming format. They can also purchase the entire show as a DVD or high-resolution Windows Media download. For more information, please visit http://www.baeblemusic.com/.

Baeble's mobile channel can be found on every wireless carrier in the U.S., including Sprint, Verizon, ATT, & T-Mobile, via mywaves.

About Baeble Music

Baeble Music develops quality branded entertainment, offering professionally-produced concert programs for purchase, download, as well as free viewing in flash on its site. Baeble features fully-licensed, proprietary programming that enables those from outside the nation's largest markets to experience the thriving emerging music scene. Currently, Baeble music features a growing collection of 80+ concerts filmed on locations in the hottest music venues in New York, Los Angeles, and Austin. For more information please visit http://www.baeblemusic.com/

About mywaves Inc.

mywaves is the largest mobile video destination for consumers, attracting over 5 million unique visitors monthly to its free mobile video service. Consumers can browse through nearly 400,000 channels of premium, private and user-generated videos and have their favorites automatically updated and delivered to their phones. Most users tune in to watch mywaves video weekly with average viewing times of 24 minutes per session. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones, including Palm, Windows Mobile, Symbian and RIM based phones. Headquartered in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. For more information or to sign up for mywaves, go to http://www.mywaves.com/ or from a mobile browser: http://www.mywaves.com/m.