LAS VEGAS-- Sony Ericsson today announced the W760, the first truly global WalkmanŽ phone with tri-band HSDPA and Quad-band EDGE, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, built-in Stereo Speakers for sharing your music and the latest hit games, including Need for Speed™ ProStreet.

The W760 is a WalkmanŽ phone that you will want to take with you everywhere. This is where the added protection from the multipurpose Active Speaker MAS-100 comes in. Announced today, it acts as a good-looking protective case, a speaker to let you play your tunes even louder and an FM radio antenna.

“People today are always on the move, so it’s important that they can stay in touch and have their entertainment at their fingertips,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “The W760 fits perfectly into this lifestyle. It is bold, action-packed and takes the WalkmanŽ phone beyond just music.”

W760 WalkmanŽ phone – Enjoy and share – anywhere in the world

    * Stay grounded – GPS and Wayfinder Navigator™1)built-in, plus Google Maps™ for step-by-step directions to your destination

    * Share your music inside and out - Twin speakers with Stereo Widening plus an optional Active Speaker for outdoor use

    * Match your mood – choose and match your music with SensMe™

    * Score big – great gaming features, motion control and widescreen gameplay. Need for Speed™ ProStreet preloaded

Find your way with GPS

Looking for the location of a gig or a new club? Even a new city poses no challenge for the W760. The phone’s built-in GPS with Wayfinder Navigator™1) lets you search over 20 million points of interest around the globe and talks you to your destination every turn of the way. There’s also a GPS-supported fitness application called Tracker that can tell you how fast, for how long and how far you ran (or walked!).

Share your music with your friends

Become the focal point of a spontaneous party or gaming experience with the W760’s powerful built-in stereo speakers. If outdoors, use the phone with the Active Speaker MAS-100 – a revolutionary case that not only looks fantastic, but also protects your WalkmanŽ phone at the same time as being a built-in speaker and FM radio antenna for enjoying music with friends.

Set the mood with the right music

The W760 helps select the right music for the occasion. Store up to 950 tracks2) on your phone(a), and uses SensMe™ to pick the music and tracks that match your mood in an instant. Navigate through a playlist with Shake Control – shuffle and skip through tracks, or adjust the volume, with just a shake of the phone.

The TrackID™ functionality allows you to identify any song you are listening to on the FM Radio or at a club. And with TrackID™ Charts, you can also review the most searched tracks in your country or anywhere in the world.

The intuitive Media User Interface rotates depending on how you’re holding the phone, so you can see everything you need at a glance. Auto rotate works for photos, videos and games3) too. Just twist the phone to change the view.

Get a piece of the gaming action

With the W760, gaming is more fun than ever. The phone allows you to play in landscape mode, with sound from stereo speakers and use of dedicated gaming buttons like a game console. It is preloaded with the latest games, including Need for Speed™ ProStreet – where high speed and utter adrenaline collide. The W760 is built for fast-paced action with a large 2.2” screen for great gameplay and Motion Sensor Gaming that allows you to play top games on your phone in 3D quality, using the motion of the phone to control the game.

Capture the moment

A quality 3.2 megapixel camera is built in to the phone. Just slide open the phone, press the camera button and capture the moment! Pictures can be stored on the 1GB Memory Stick or transferred to a PC using Media Manager.

The W760 is a UMTS/HSDPA 850/1900/2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q2 2008.

The Active Speaker MAS-100 will be available in selected markets from Q2 2008.

(a) Store up to 900 tracks on W760 with 1GB Memory Stick included

Legal Information

1) Requires a subscription

2) Assumes eAAC+ encoded files

3) Game dependent

Facts and features may vary depending on local variant.

Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.

Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

EA and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.