KAZAM Technologies, a leading name in wireless and broadband consulting services, with proven skills in national, regional, and international markets, takes a fresh look at social networks and their growing role in the mobile space.

In a new report entitled Social Networks and Mobile Content, KAZAM examines how increases in mobile bandwidth and the success of video and mobile music provide opportunities for operators that have yet to be monetized.

The report demonstrates how mobile carriers and content providers see strategic opportunities in leveraging Social Networking to drive awareness and demand for mobile content, and how the likes of YouTube, Facebook, and MySpace show real promises as they leverage the inherent drive in people to share content within their social circles. KAZAM emphasizes the power of communities in diversifying mobile content and their ability to contribute positively to end user experience in content discovery, thus adding value to and increasing demand for content, especially in the youth market.

The report further foregrounds the power of end users in becoming a disruptive force in creating, using, and promoting content within their respective communities, and examines how companies like Google and Apple are incorporating this trend in their strategy to challenge the traditional business models in the wireless industry.

Social Networks and Mobile Content answers the following key questions:

•    How can communities increase mobile content adoption?
•    What are the challenges faced by content creators in monetizing their content?
•    What are the roles that key stakeholders need to play for communities to work?
•    Are there small content creators who can compete on a level playing field?
•    What are the opportunities for service providers and players in this new ecosystem?
•    What options are available to marketers and brands to leverage community?


Who Should Read This Report?

•    Any internet company that wants to leverage trends in social networking and wants to monetize services in this field. Mobile carriers in particular have a lot at stake as it directly impacts their business model.
•    Social networking start-ups can see emerging positioning strategies for their products and services. The report gives them insight into how social networking can change how communications products and services are offered.

•    Investors: strategy and financial analysts can gain insight into how social networking can impact the bottom line of companies involved in the field. Reading this report can help them with putting value on companies in the mobile social networking.

About KAZAM Technologies Inc.

Based in Toronto and ranked among the Top 25 up & coming companies in Canada by the Branham Group, KAZAM Technologies provides management consulting, strategy, implementation planning, service development services in wireless & broadband communications, as well as international market entry strategies from Canada to South Korea.