User or Advertiser Generated Mobile Multimedia Messaging Tool Launched by Skycore LLC 

 
November 28 2007 - Boston, MA: Skycore LLC, developers of Cellyspace (www.cellyspace.com), has today opened to the public the first online, self-service MMS Composer with integrated Publishing and Delivery tools. Cellyspace was designed to empower virtually anyone to create and deliver rich content and MMS messaging (images, audio, text and video) to their own mobile phone or the mobile phones of their family, friends, fans, clients and potential customers. Using Cellyspace’s online communications and advertising platform, consumers, media executives, publicists, enterprises and content providers can now create multimedia content and send, publish or broadcast it automatically converted to mobile phone formats.

Cellyspace tools include an MMS Composer tool for uploading, editing, converting and sending MMS content; a Ringtone Composer tool for uploading, cropping, transcoding and sending audio files; a Publishing tool for promoting content through html plug-ins, URL links and Call-To-Action (CTA) keywords; and a Broadcast tool for delivery of SMS (text) and MMS. Each user is assigned their own Cellyspace Storage MMBox locker where their compositions are stored for immediate or scheduled delivery.

Until recently, only the largest media companies typically had the technical and financial resources to employ mobile multimedia marketing. According to Richard Eicher, co-founder and CEO of Skycore LLC, "My vision was to build a mobile multimedia platform accessible to everyone. Whether the message or the content is user or advertiser-generated, for social or for business networks, mobile communications technology should be readily available to consumers as well as all enterprises, large and small.”

MMS messaging affords significant marketing opportunities due to its rich content capability, especially compared to text messaging. Consumer applications include social network and for-sale-by-owner messaging. Enterprise applications include delivering pre-sale or point-of-sale coupons, product promotions and broadcast messaging of special offers or events.

Cellyspace employs strict “push” and “pull” messaging technology designed to maintain the privacy of messaging recipients. For broadcast messaging (“push”), delivery is restricted to recipients who have opted-in. When a consumer or enterprise promotes their content or messaging using Cellyspace’s publishing tools, the recipient must specifically request it (“pull”).

The Cellyspace platform was engineered for scaling internationally. The initial launch market is the USA with new markets set to launch throughout 2008.

Skycore, LLC is a Boston based firm focusing since 2003 on mobile technology solutions for consumers and enterprises. Their core product, Cellyspace, offers online tools facilitating user-generated and advertiser-generated composition of mobile multimedia (MMS) content and messaging. Skycore LLC is located at 236 Huntington Ave., Suite 212, Boston MA 02115. Tel: 1-617-314-7688. Resources: www.cellyspace.com/pr/resources. Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it