Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today named Slifter (a GPShopper application) the winner of the Tele Atlas Maps in Apps 2007 contest. Based on the application usability, innovative use of map data and market potential of their LBS applications, three finalists were selected to demonstrate their new location-based solutions in the Tele Atlas booth at CTIA in October. 

Visitors to the Tele Atlas booth and select websites cast ballots for the finalists: Slifter, Hollywood USA and KnowledgeWhere’s PhoneTag Elite(TM), selecting Slifter’s mobile shopping application as the winner of the Maps in Apps contest.

“The Tele Atlas Innovators Series ‘Maps in Apps’ contest provided Slifter with great exposure to key industry players, as well as users,” said GPShopper CEO and Founder Alex Muller. “We are especially excited about this award because it was voted on by the public, and reaffirms our commitment to making the shopping experience a little easier for consumers with the integration of location based technologies and maps.”

Maps in Apps is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLink(SM) to help foster innovation and enable application developers to expand their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers. The Maps in Apps 2007 contest was created to help spur the growth of consumer and business applications that utilize mapping or location to enhance functionality.

Of note, a key component of the Tele Atlas LBS Innovator Series, the Attendee Choice Awards at CES (Consumer Electronics Show) 2008 is accepting applications through November 25, 2007. Participation is open to all developers of mobile consumer applications using Tele Atlas data.

To learn more about the Tele Atlas LBS Innovators Series, including submission instructions for Attendee Choice Awards at CES 2008, and information on Tele Atlas DeveloperLink, please visit www.teleatlas.com/LBSseries.

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.

From the AnyGeo Blog...

Become a GPS Shopper! Kudos to Slifter and their GPS shopper on this win... the app is indeed cool, to say the least! I recall I first featured Slifter last Christmas (prior to their fame) as an application to watch. GPShopper (www.gpshopper.com) is the first ever local mobile phone product search. With big name retailers and over 50 million products, GPShopper and its revolutionary Slifter (www.slifter.com) technology allows consumers to receive up-to-the-minute product availability, location and pricing right on their cell phones. See more on the Contest in this PR from Tele Atlas